Nudge x Mirin Card
2025-08-25 03:55:42

Nudge Collaborates with Popular Illustrator Mirin to Launch Exclusive Credit Card

Nudge Teams Up with Mirin to Introduce an Exclusive Credit Card



Nudge Inc., based in Chiyoda, Tokyo, has announced an exciting partnership with popular illustrator Mirin, known for her heartwarming and cozy illustrations. Starting from August 22, 2025, Nudge will launch the next-generation credit card, the "Nudge Card," featuring exclusive designs and benefits for Mirin's fans.

The Mirin Card is designed to allow cardholders to support the illustrator through their everyday purchases. Based on the total expenditure using the card, fans will have access to special perks provided by Mirin, including limited-edition designs and unique rewards.

Support Mechanism for Fans



Nudge Card has formed partnerships with over 150 artists, sports teams, and local governments to offer a diverse range of credit cards. When cardholders make purchases, a portion of the transaction fees is returned to the partnered creators or entities, enabling users to experience supporting their favorites through everyday transactions.

Exclusive Perks Based on Usage



By joining the Mirin Club through the Nudge Card app and utilizing the card, members can enjoy exclusive perks based on their total spending. These perks often include original artwork, rare content, and limited-edition items only available to club members. Examples of these exclusive perks include:
  • - Unique illustrated icons for social media
  • - Special smartphone wallpapers
  • - Secret short videos

Custom Design Features



Members of the Mirin Club receive an original design card featuring Mirin's adorable art. The card is a numberless design, which means it’s not only aesthetically pleasing but also enhances security. Additionally, those who receive the original design card will also receive a collectible “keepsake card,” allowing them to own a piece of Mirin's artwork while still enjoying the functional benefits of a credit card.

Mirin’s Original Design


The primary color of the card is a charming pink, showcasing an exclusive illustration by Mirin that captures her unique art style perfectly.

Important Details



Item Details
-- ---
International Brand Visa
Annual Fee Free
Card Design
- Original Mirin design
- Collection of designs in 25 colors or artwork |
Issuance Cost
3,000 yen (tax included)
- The first card from the color collection is issued for free upon new registration. |
Specifications
- Numberless
- Contactless payment enabled
- Advanced fraud detection systems including EMV 3-D secure |
Repayment Methods
1. Anytime repayment
2. Monthly automatic repayment |
How to Issue
1. Download the Nudge app and apply within the app.
2. Select the Mirin Club.
3. Choose card design.
4. After passing the assessment, shop with the card to receive perks! |

Nudge Card App Features



Designed for both new credit card users and seasoned customers, the Nudge Card prioritizes safety and ease of use. The application process requires minimal information, eliminating the need for seals, bank details, or workplace information.

With two flexible repayment options, users can either make repayments monthly or whenever they prefer, adapting to their lifestyle needs. Also, credit limits gradually increase based on repayment history, ensuring a smooth transition into credit card usage.

The app notifies users immediately after a transaction along with the merchant's name and amount, allowing for quick reporting of suspicious activity with a one-tap claim feature. Users can also set their monthly spending limits and categorize expenses for straightforward financial management.

Environmentally Conscious Initiatives



TOPPAN Edge Co., Ltd., responsible for the card's manufacturing and issuance, has achieved carbon neutrality in compliance with the international standard "ISO 14068-1" in its production process, making it the first in the world to do so concerning credit card manufacturing.

About Nudge Inc.



Nudge was founded by Takashi Okita, a serial entrepreneur, with the mission of creating future financial experiences through individual actions. Utilizing a microservices architecture, Nudge operates as one of the few certified credit providers in Japan and continuously works toward innovative financial solutions while promoting a work culture that respects individual values.

Relevant Links



Company Overview


  • - Established: February 12, 2020
  • - CEO: Takashi Okita
  • - Location: 4th Floor, Otemachi Building, 1-6-1 Otemachi, Chiyoda, Tokyo
  • - Capital: Approximately 4.6 billion yen (including funds reserved)


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Topics Consumer Products & Retail)

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