#Japan #Tokyo #Seven-Eleven #Ichiro #Onigiri

Ichiro's New Television Commercial for Seven-Eleven Onigiri

Beginning May 20, 2025, Seven-Eleven Japan, headquartered in Chiyoda, Tokyo, is launching a new series of premium onigiri, or rice balls, in collaboration with the esteemed Kyoto rice mill, Yamada Heibei. This exciting launch will be accompanied by a new television commercial featuring baseball legend Ichiro Suzuki, expressing his admiration for the unique flavors and dedicated craftsmanship behind these rice balls.

The Heart Behind the Onigiri

The upcoming television commercial highlights Ichiro enjoying Seven-Eleven’s signature “shio musubi” (salted rice ball), and showcases his connection to the simplicity and depth of flavor in the product. Ichiro notes, “It’s a simple thing, but it has so much depth,” capturing the essence of what makes these onigiri stand out. The commercial aims to illustrate not only his appreciation for the taste but also the hard work that goes into creating each rice ball. At the end of the ad, Ichiro smiles and says, “It’s just delicious,” a moment fans will look forward to.

Commercial Details

• - Launch Date: May 20, 2025
• - Featured Star: Ichiro Suzuki
• - Broadcasting Areas: Nationwide
• - Watch the Video Here: Ichiro’s CM

Ichiro’s Insights

In a statement regarding his participation, Ichiro expressed a deep-rooted connection with Seven-Eleven’s philosophy, particularly through their onigiri. He mentioned, “I’ve loved Seven-Eleven's shio musubi for a long time and have repeatedly enjoyed it. The balance of the rice’s flavor and the saltiness is exceptional.” He appreciates the nuances involved in creating something so seemingly simple and hints at the effort that goes into ensuring quality. Ichiro relates this to his own life in sports, stating that after breaking records, he always sought ways to improve, mirroring Seven-Eleven’s evolution in their offerings.

Diverse Onigiri Lineup

The new “Kowagari Onigiri” line will include several intriguing flavors, each crafted with the finest ingredients and great care, set to tantalize taste buds:

• - Aged Ikura Onigiri: Priced at 275 yen (tax included), featuring Alaskan salmon roe in a soy sauce marinade.
• - Charcoal-Grilled Salmon Fillet Onigiri: Priced at 238 yen (tax included), elegantly prepared for a tender texture.
• - Grilled Cod Roe Onigiri: Priced at 198 yen, with a delightful char for that smoky taste.
• - Sukiyaki Beef onigiri: A treat for meat lovers, featuring premium Wagyu beef.
• - Chirimen Sansho Onigiri: A spicy yet sweet combination featuring tiny sardines tied into the flavor profile.
• - Salted Rice Ball: At just 128 yen, this classic option enhances the rice’s sweetness with a simple touch of salt.

Note that prices might differ by location, and product availability is subject to change based on demand or regional offerings.

Conclusion

With Ichiro’s charming connection to Seven-Eleven’s new onigiri, fans and food lovers alike will eagerly await the release of these new offerings. The launch of the television commercial on May 20 is not just a promotion but a heartfelt story of dedication, flavor, and cultural appreciation through Japanese cuisine. It represents the commitment that Seven-Eleven has in delivering quality products that resonate with its customers.

Stay tuned for more updates as these delicious innovations hit the shelves across the country!