Engaging Gen Z: A Discussion on Growth Potential
Kento Imataki, the CEO of Boku to Watashi, is set to take the stage at the highly anticipated Growth Hub Conference on May 9, 2025, hosted by GrowthHub. This event aims to gather professionals dedicated to fostering talent that can adapt and thrive in an ever-changing business landscape. The focus is on innovative strategies and skills essential for business growth.
The Growth Hub Conference promises to be a significant gathering, offering curated content that emphasizes fundamental mindsets and skills, thus preparing attendees to navigate the complexities of modern business. The session led by Kento Imataki will center around the theme "The Growth Potential of Gen Z," featuring insights from Goosuke Harada, the CEO of LinQ, which operates the popular location-sharing social media app, 'whoo'. Together, they will engage in a dynamic conversation addressing the unique characteristics and potential of the Gen Z demographic.
Conference Highlights
Alongside Imataki and Harada, various influential figures in the growth sector, such as Kiyoshige Matsumoto, Chairman of Raksul Inc., Masahiro Yamashiro, CEO of THE GROWTH, and Fumiaki Koizumi, Director of Mercari, will share their experiences and successes. This program aims to equip participants with valuable lessons and practical takeaways to fuel their business growth strategies.
Event Details:
- - Organizer: GrowthHub Inc.
- - Date: May 9, 2025 (Friday) from 12:00 PM to 7:00 PM
- - Location: SHIBUYA QWS, Tokyo, Japan
- - Participation Fee: ¥5,000
- - Capacity: 150 attendees
- - Event Page: Growth Hub Conference
Talk Session Overview: "The Growth Potential of Gen Z"
- - Date & Time: May 9, 2025, from 1:10 PM to 1:45 PM
- - Speakers: Kento Imataki (Boku to Watashi CEO) & Goosuke Harada (CEO of LinQ)
- - Program Topics:
1. The Importance of Targeting Gen Z
2. Unique Behaviors of Gen Z
3. Strategies for Cultivating Growth Among Gen Z
About Kento Imataki
Kento Imataki is renowned for his focus on innovative marketing strategies targeted at Gen Z. As the CEO of Boku to Watashi and the CMO of Citrum, he specializes in emotionally driven marketing, coining the term "Emo Marketing" to emphasize creating genuine connections that lead to purchasing decisions. His notable works include publications such as
Emo Consumption and
The Z Generation Marketing Notebook.
About Boku to Watashi
Boku to Watashi stands at the forefront of Gen Z marketing and planning. The company not only specializes in innovative marketing strategies but also embraces flexible work practices, such as remote work and saunas for recruitment. Striving to cultivate a workplace where every member is a genius, Boku to Watashi encourages the emergence of new startups from within its ranks.
In addition to marketing, they are committed to understanding Gen Z through their research initiative, "Zview," which examines the true insights and opinions of this generation through surveys and qualitative analysis.
Company Overview
- - CEO: Kento Imataki
- - Location: 5-5 Maruyama-cho, Shibuya, Tokyo, Japan
- - Business Focus: Marketing strategies and brand development concerning Gen Z
- - Website: Boku to Watashi
The Growth Hub Conference offers a rare opportunity for professionals looking to enhance their understanding of Gen Z and the evolving landscape of business growth. Don't miss out on this chance to learn from industry leaders and experts.