Introducing Meiji Bulgaria Drinkable Yogurt with Blueberry Flavor for a Healthy Gut

Meiji Bulgaria Launches New Drinkable Yogurt

On September 30, 2025, Meiji Co., Ltd. will introduce its latest product, the "Meiji Bulgaria Drinkable Yogurt LB81 Blueberry Flavor," nationwide. The renowned Meiji Bulgaria Yogurt brand, celebrated for its quality, has launched this product as the first flavored item recognized as a food for specified health use (Tokubetsu Hōshokubutsu) in the yogurt market.

Understanding the Product Features

The newly released drinkable yogurt is designed specifically to maintain a healthy balance of gut bacteria, contributing to overall digestive wellness. This refreshing blueberry flavor is well-matched with yogurt, making it an appealing option for those who want to enjoy fruit flavors while being mindful of their health. Unlike traditional yogurts, this drinkable yogurt has no fruit juice, ensuring a low-calorie and guilt-free indulgence.

Nutrition and Health Benefits

Meiji's drinkable yogurt LB81 Blueberry Flavor comes in a 400g container, priced at approximately 246 yen (including tax). The product contains zero fat, making it an easy daily choice for health-conscious consumers. With just 0.5g of fat per 100ml, it meets the food labeling standards for a fat-free option. The primary active ingredient, the LB81 strain of lactic acid bacteria, is scientifically proven to support gut health.

According to experts, the recommended daily intake is about 100ml. However, consumers can enjoy more if desired. It is important to note that it should be consumed shortly after opening, as it is a perishable product. Meiji aims to enhance the dietary habits of its customers, encouraging a balanced diet including staple foods, main dishes, and side dishes.

Commitment to Quality

Meiji Co., Ltd., under the leadership of President Bunjiro Yao, has a long-standing commitment to delivering nutritious and enjoyable products. The Meiji Bulgaria Drinkable Yogurt LB81 Blueberry Flavor is a testament to this strategy, appealing to those who cherish both taste and health benefits.

This product represents a significant step for the Meiji Bulgaria brand, further solidifying its position as the number one brand in the yogurt market based on sales figures from Intege SRI+. The company remains committed to promoting delicious and healthy eating habits through its innovative product range.

In conclusion, as the launch date approaches, fans of the Meiji Bulgaria Yogurt brand and health-conscious consumers alike are eagerly awaiting the opportunity to try this unique and beneficial drinkable yogurt. This product is not only a delicious treat but also an investment in long-term gastrointestinal health, combining taste with wellness for a complete yogurt experience.