#Japan #Tokyo #Ethical Practices #Gourica Marketing #Corporate Code

Gourica Marketing Revamps Its Corporate Code of Conduct

Gourica Marketing, Inc., headquartered in Shibuya, Tokyo, led by President Kensuke Okamoto, has taken a significant step by updating its corporate code of conduct. The new guideline highlights the company’s vision: "By rationalizing to suit people, making the world freer and richer." This move aims to promote ethical and responsible behavior across the organization.

Background for the Revamp

As a BPaaS company, Gourica Marketing has been providing the essential trifecta of "talent and specialty," "technology," and "supply chain networks" to enhance business performance and ROI in sales and marketing sectors. Celebrating its tenth anniversary this year, Gourica has also opened a new branch in the Kansai region in January. The team recognized a need to update its conduct guidelines in response to evolving market environments and industry trends, intending to enhance the company's distinctiveness and competitiveness. This decision reflects diverse opinions from both inside and outside the company, aiming to strengthen long-term organizational value.

Key Aspects of the Corporate Code

The updated code elaborates on the company's responsibilities focusing on the following tenets:

1. Commitment to Customers: Always prioritize our customers’ needs.
2. Pursuit of Value: Strive to deliver true value in every endeavor.
3. Elimination of Waste: Endeavor for continuous improvement and eradicate unnecessary processes.
4. Courage to Progress and Reassess: Understand when to move forward and when to hold back.
5. Big and Slow Thinking: Take the time to think deeply and broadly about our actions.
6. Quick Action: Be prepared to act swiftly when required.
7. Data Engagement: Face the facts by leveraging data analytics.
8. Seeking Optimal Output: Always aim for the best possible results.
9. Lifelong Learning and Curiosity: Maintain a culture of learning and curiosity.
10. Building Transparency and Trust: Foster a workplace of openness and trust among stakeholders.

For more detailed information about Gourica Marketing's updated conduct code, visit our website.

Emphasizing Implementation and Adaptation

Under this new code, the company is committed to raising awareness among all employees and enhancing the effectiveness of various initiatives. Gourica Marketing also intends to regularly revise the conduct code to adapt to societal changes and challenges, ensuring continued improvement. The organization remains dedicated to addressing client challenges and pushing for increased productivity and a better society.

CEO's Insight

President Kensuke Okamoto states, “Gourica Marketing is serious about improving Japan's productivity with the vision of making the world freer and richer through human-centered rationalization.” As the company surpasses 100 employees and enters a new organizational stage, there’s a renewed introspection about the essence of their value. This essence has been articulated in the newly established ten corporate conduct principles.

Previously, there was a code of conduct known as Black Sheep; however, it has now been future-proofed and updated. As we embrace further growth and collaboration, it’s crucial that every individual can progress confidently without uncertainty. Moreover, amidst changing landscapes, the organization aims to maintain its unique identity while encouraging personal and corporate growth through these clearly articulated principles.

Okamoto emphasizes that this updated code will not only allow employees to embody the vision but also attract new partners who resonate with the company's purpose. Details on recruitment for team members aligned with this vision can be found on their recruitment page.

About Gourica Marketing, Inc.

Company Information:

• - Name: Gourica Marketing Inc.
• - Tokyo Headquarters: 1-10-9 Shibuya, Shibuya City, Tokyo
• - Kansai Branch: 15F, Osaka Umeda Twin Towers South, 1-13-1 Umeda, Osaka
• - CEO: Kensuke Okamoto
• - Capital: 1 billion yen
• - Notes: Successfully independent from the Konica Minolta Group as of June 2023, following MBO with support from Femto Partners.

Business Offerings:

• - DX promotion services for marketing departments
• - Optimization of promotional supply chains including catalogs, POPs, and displays
• - Systems for efficiency improvement in marketing activities
• - Support for optimizing marketing ROI through data analysis.