Kia America Launches Exciting Game Sweepstakes for Football Lovers During Big Game Weekend

Kia America Launches 'Kia Squares' Vehicle Sweepstakes



As the buzz builds around the much-anticipated Big Game, Kia America has kicked off an exciting new promotional campaign that adds an interactive twist for football fans. With over 100 million viewers expected to tune in, the company is inviting fans to participate in the ‘Kia Squares’ game-within-a-game sweepstakes. From February 4, 2025, at 12:00 a.m. ET until February 9, 2025, at 5:30 p.m. ET, fans can log on to kiasquares.com and play for a chance to win one of four awesome Kia vehicles!

How Kia Squares Works


The mechanics of the ‘Kia Squares’ contest are simple yet engaging. Participants will select a square on a 10x10 grid that represents the scores of the game. Each quarter of the game, Kia will announce winning squares based on the last digit of each team’s score, providing four opportunities to win a brand-new Kia vehicle throughout the game.

The chosen squares correspond to numbers between 0-9 assigned to the grid's rows and columns. When the game concludes each quarter, entrants whose selected squares match the scores will enter a random drawing for a chance to drive away with exciting prizes, which include various award-winning Kia models.

Prize Lineup


Each lucky winner will have the opportunity to claim one of eight incredible Kia vehicles, with colors and specifications varying based on the square chosen. The prize lineup includes:
  • - The state-of-the-art all-electric EV9 GT-Line SUV
  • - The sleek EV6 GT-Line
  • - The versatile Sportage X-Pro SUV
  • - The family-friendly Sorento X-Pro SUV
  • - The spacious Telluride X-Pro SUV
  • - The stylish K4 GT compact sedan
  • - The mid-size powerhouse K5 GT sedan
  • - The futuristic Carnival SX Prestige HEV

This campaign allows participants not only to enjoy the game actively but also provides them with the chance to win premium vehicles like the EV9, which has been recognized as the World Car of the Year.

An Interactive Game Experience


Russell Wager, Vice President of Marketing at Kia America, emphasized the innovative nature of this game, stating, "Kia Squares offers football fans an interactive way to take part in the game. It enhances the viewing experience by giving fans a fun opportunity to cheer for their favorite teams while having a chance to win one of our remarkable vehicles."

The excitement doesn’t stop there; Kia Squares is designed to engage viewers via their electronic devices while simultaneously leveraging social media platforms such as Instagram and TikTok. This approach aims to transform fans from passive watchers into active participants, increasing engagement during the broadcast.

Conclusion


As the Big Game approaches, Kia America is set to capture the attention of football enthusiasts everywhere with this exciting sweepstakes initiative. With multiple prizes up for grabs, it perfectly complements the thrilling atmosphere of the game. Be sure to register and keep an eye on Kia's social media for updates, and don't miss your chance to become a winner in this unique and entertaining experience!

For further details, fans can follow Kia America's Instagram handle @kiausa and TikTok account @kiausa. Those looking to engage in the sweepstakes can visit www.kiasquares.com for more information. Participation in the contest is completely free, and it’s a golden opportunity for fans who want to spice up their game day while being rewarded!

Disclaimer: No purchase is necessary to enter. Please ensure eligibility and follow full official rules at Kia's website.

Topics Consumer Products & Retail)

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