Genesis Honored with Corporate Impact Award for Supporting Los Angeles Fire Department

Genesis Honored with the Corporate Impact Award

Genesis Motor America has recently received the prestigious Corporate Impact Award from the Los Angeles Fire Department (LAFD) Foundation at the annual VALOR Awards ceremony held at Dodger Stadium. The award acknowledges Genesis’s generous contribution of vehicles to the LAFD, marking the largest in-kind donation ever received by the Foundation. This significant gesture took place on November 13, 2025, as part of the ceremony dedicated to honoring exemplary service by firefighters and contributors to public safety.

During the ceremony, Amy Marentic, the Chief Marketing Officer of Genesis Motor America, expressed gratitude on behalf of the brand, stating, “We are honored to be recognized for our commitment to the community and to wildfire relief and recovery. Supporting the Los Angeles Fire Department allows us to help everyday heroes in their life-saving missions.” This reflects Genesis’s corporate ethos that prioritizes giving back to the communities it serves.

The donation consisted of 50 vehicles aimed at enhancing the operational capabilities of the LAFD. This initiative was particularly focused on aiding personnel who had been impacted by the devastating wildfires earlier this year. These vehicles are crucial for non-emergency transportation purposes, enabling the department to streamline its operations and allocate resources to more critical areas. Liz Lin, president of the LAFD Foundation, emphasized the impact, stating, “This support from Genesis was an investment in public safety. By alleviating the financial burden of obtaining non-emergency transportation, the LAFD can redirect funds towards acquiring more vital emergency response vehicles.”

The recognition came in the backdrop of the 2025 Genesis Invitational, which, having relocated from its traditional home at The Riviera Country Club, was dedicated to supporting organizations engaged in the rebuilding of wildfire-stricken areas in Los Angeles through the California Rises initiative. Genesis’s philanthropy, manifest in the donation of vehicles, significantly aids public safety efforts while reinforcing its commitment to community partnership.

The Corporate Impact Award is presented annually to a corporate partner who demonstrates exceptional philanthropic efforts and support for the LAFD and its members. Genesis’s provision not only showcases their commitment to corporate responsibility but also highlights effective corporate citizenship in action. The VALOR Awards ceremony also pays tribute to outstanding members of the LAFD, highlighting their dedication and exemplary service.

Genesis, a global automotive brand, prides itself on excellence in design, safety, performance, and innovation while considering a sustainable future. The company embodies cultural heritage and hospitality, crafting experiences dedicated to customer-centric service. Through a network of over 200 retailers across the United States and a robust presence in Canada, Genesis provides a range of award-winning vehicles, including SUVs, sedans, and electric models, to meet diverse needs.

This strong emphasis on community support, particularly in vital areas like safety and emergency response, cements Genesis’s role as a leader not just in the automotive industry, but also in corporate social responsibility. The partnership with the LAFD serves as an inspiring example of how businesses can actively contribute to the well-being of their communities while enhancing their operational capabilities.

As Genesis continues to expand its footprint in North America, initiatives like this are essential to solidifying its reputation as a compassionate brand that genuinely cares about its customers and the broader community. Interested consumers can learn more about the brand's offerings through its website or experience its vision first-hand at their flagship location, Genesis House, in New York City.

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