#Sustainability #Japan #digital product passport #Chiyoda #Lively LLC

Lively LLC Launches New Report Series on Sustainability

Lively LLC, founded by Tsukasa Taneda and Yumi Miura, is based in Chiyoda, Tokyo, and has recently initiated a new report series titled Lively’s Compass for Sustainability. This series aims to cultivate the vision and foresight necessary for sustainability leaders to navigate towards a sustainable future. It promises to provide clear insights based on expert knowledge from both domestic and international specialists, focusing on pressing sustainability themes that can assist companies in making informed management decisions.

The inaugural report, titled What is the Digital Product Passport (DPP)? Impacts on Japanese Companies and Strategic Responses, is now available on Lively’s corporate website. In this comprehensive report, Lively delves into the DPP, which is expected to be gradually implemented across the EU starting in 2026. The report outlines essential points that Japanese businesses need to consider and the potential mid-to-long-term impacts on business, supplemented by case studies and charts for better understanding.

Understanding the DPP

The Digital Product Passport (DPP) is an initiative positioned within the context of the circular economy and the EU's Green Deal. It aims to transparently visualize lifecycle information, including material composition, environmental impacts, and disposal methods of products. By enhancing supply chain transparency, the DPP encourages both businesses and consumers to make sustainable choices.

Lively emphasizes its commitment to addressing complex trends through the report series, assisting companies in reevaluating their values and taking concrete actions toward achieving sustainable societies. The first theme of the DPP is significant not only within the EU but is also recognized as a cornerstone for global traceability. Through this report, Lively has systematically organized the design of the DPP to provide insights that Japanese companies can leverage for strengthening their competitive edge.

Whether you are considering how to respond to the DPP or viewing it as an opportunity for new value creation, Lively hopes that this report serves as a practical guide.

About Lively LLC

Lively LLC aims to connect a vibrant Earth with sustainable societies for future generations. Since its establishment in December 2022, the company has been engaged in consulting and fostering new business initiatives in areas such as net-zero, circular economy, biodiversity, human rights, and animal welfare. Their team members come from diverse backgrounds, including corporate, financial, consulting, legal, academic, and NGO sectors, efficiently utilizing their expertise to provide practical consulting services. Additionally, Lively collaborates with universities to conduct joint research and business development initiatives geared toward future innovations.

Company Overview

• - Company Name: Lively LLC
• - Headquarters: 2-5-3 Hirakawa-cho, Nagatacho GRiD 5F, Chiyoda, Tokyo
• - Established: December 12, 2022
• - Founders: Tsukasa Taneda, Yumi Miura
• - Business: Consulting for businesses in the fields of sustainability, including net-zero efforts, circular economy, biodiversity, human rights, and animal welfare, as well as launching new business initiatives and conducting advanced projects with universities and companies.
• - Corporate Site: livelyjp.com
• - LinkedIn: Lively on LinkedIn
• - Instagram: Lively on Instagram

For inquiries, please contact: [email protected].