Mizkan America Acquires Zing Zang
In a strategic move to bolster its market presence, Mizkan America, Inc. has officially acquired Zing Zang®, recognized as America's top-selling Bloody Mary brand. This acquisition marks a significant milestone for Mizkan America as it expands its footprint in the cocktail and mixer segment. With the growing demand for innovative cocktail solutions, Zing Zang's diverse range of non-alcoholic drink mixes aligns perfectly with Mizkan's vision for “Inspired Mixology.”
Zing Zang has established itself as a leader in the mixer category with a portfolio that includes a variety of products, known for their bold flavors and quality ingredients. The acquisition will not only enhance Mizkan's product offerings but also serve as a catalyst for growth in a sector that has shown promising potential. As a frontrunner in the pasta sauce market, Mizkan plans to leverage its expertise in tomato-based products to drive innovation at Zing Zang, fostering synergies that can lead to exciting new product developments.
Diego Palmieri, President and COO of Mizkan America, expressed enthusiasm regarding the acquisition, stating, "Zing Zang represents an exciting opportunity for us to create a stronger presence in the cocktail-mixer market. As a company well-versed in producing high-quality sauces, we recognize the value Zing Zang adds to our family of brands. Together, we can redefine the cocktail experience for consumers, blending creativity and quality."
The Zing Zang brand has garnered industry recognition for its impressive lineup, which includes staples like the Bloody Mary Mix, Dill Pickle Bloody Mary Mix, and an authentic Michelada Mix, all of which are crafted using real fruit and vegetable juices along with natural sweeteners, steering clear of high-fructose corn syrup. This dedication to quality is part of what makes Zing Zang a revered name among cocktail enthusiasts.
Brent Albertson, CEO of Zing Zang, remarked on the partnership, highlighting the strengths that both companies bring to the table. "This acquisition is not just about combining resources; it's about creating a powerful alliance that will leverage our strengths to push the boundaries of innovation. With Mizkan's vast experience and our established brand, we're poised to elevate the cocktail experience to new heights for both consumers and our distribution partners."
As part of Mizkan's growth strategy, the acquisition of Zing Zang is seen as pivotal for diversifying its product range. The concept of “Inspired Mixology” reflects Mizkan's commitment to crafting enjoyable, trendy beverages whether for home bartenders or professional mixologists. This approach is increasingly relevant as consumers seek more flavorful and unique drink options, driving demand for premium mixers.
Although the acquisition was finalized, Zing Zang will maintain its operational independence from Mizkan America, allowing it to continue flourishing as a separate entity. This separation ensures that Zing Zang can retain its distinct brand identity while benefiting from the strategic guidance and resources of Mizkan.
Mizkan America stands proud as a significant player in the condiment and sauce market. Established over 220 years ago, Mizkan prioritizes delivering top-quality products, driven by an unwavering commitment to their core principles. The company operates 12 manufacturing facilities across the U.S. and has expanded its portfolio significantly since its U.S. debut in 1977, featuring renowned brands such as RAGÚ®, Bertolli®, and Holland House®.
With this acquisition, Mizkan continues to emphasize its role as a leader in flavor innovation, and the addition of Zing Zang is a natural next step in its ongoing quest to enrich consumers' dining and drinking experiences. As both companies look to the future, the collaboration promises to yield a variety of creative mixers that reflect the evolving tastes of today’s consumers. For Zing Zang fans and cocktail lovers alike, this partnership is sure to bring exciting new flavors and experiences to the forefront.
For more information about Mizkan America and its brands, visit
Mizkan's official website. To explore Zing Zang's product offerings, check out
Zing Zang's website.