#Japan #HEADLIGHT #Nagaoka #Mama Square #Kid's Space

Introduction

Mama Square, a company dedicated to creating flexible working environments for parents, is making its debut in Niigata Prefecture. In collaboration with HEADLIGHT, a prominent hair salon company, they are launching a new service aimed at providing kid's spaces within beauty salons. This initiative intends to support hairstylists who are also parents, facilitating a conducive work environment for them and enhancing customer experience. The service will be available from January 13, 2026, at FLAG by HEADLIGHT Nagaoka Hanazono, a hair salon located in Nagaoka City.

Background

Founded in 2014, Mama Square operates under the principle of making it commonplace for parents to work near their children. Their focus has consistently been on supporting women who wish to continue their careers while raising kids. The company has successfully established working spaces that allow mothers to work alongside their children. In recent years, they have expanded their business model to cater specifically to families, thus redefining the workspace and care landscape.

Conversely, HEADLIGHT has been serving the beauty industry since 2009, emphasizing the importance of a balanced lifestyle for hairstylists. The company's mission of brightening society through the power of hairstylists resonates deeply with its employees, especially when they face challenges like maternity leave or childcare responsibilities. This partnership between Mama Square and HEADLIGHT represents a synergy between their philosophies, aiming to create a supportive environment for hairstylists.

Service Highlights

The newly introduced kid's space, named HL Nagaoka Hanazono, will cater to children aged between 1 year and the 6th grade of elementary school. Parents can utilize the space for free while they attend their appointments or work at the salon. There will be supervised staff to ensure that children are safe, allowing parents a chance to focus on their beauty treatments or work tasks.

This initiative addresses significant challenges faced by hairstylists, particularly mothers who often struggle to find affordable and safe childcare solutions. It not only encourages them to keep working but also helps customers avail salon services without worrying about their children’s safety. This dual-handled approach promotes child care accessibility while enhancing the salon's customer service environment.

Features of the Kid's Space

• - Supervised Play: Experienced support staff will be present to ensure children are looked after throughout their time in the kid's space.
• - Engaging Activities: The space will offer a range of creative activities and play options so kids can have fun while their parents are nearby.
• - Comforting Proximity: One of the key advantages is that both parents and children can see each other, reassuring them during their time apart.

Future Outlook

The collaboration between Mama Square and HEADLIGHT is a promising endeavor that will not only allow hairstylists to maintain their careers but also create an inviting atmosphere for parents seeking beauty services. This is anticipated to become a template for future services in salons across the country.

Company Insights

Mama Square aims to advocate for a society where working alongside children is normalized. With 22 BPO locations established across Japan as of now, their mission reflects a commitment to redefining work-life balance through sustainable and innovative solutions.

HEADLIGHT has constructed a significant network of approximately 1,000 stylists across 200 locations. They cater to a diverse team, many of whom are women, and focus on offering tailored work environments that consider the challenges of family life that can disrupt careers.

Through this partnership, both companies hope to revolutionize the workplace, making it easier for individuals to thrive both professionally and as nurturing parents. The initiative in Niigata is just the beginning of expanding such kid-friendly facilities in the beauty industry, paving the way for others to follow suit.