Blokees Unveils Innovative Toy Products at China Toy Expo 2025

From October 15 to 17, 2025, Blokees, a leading assembly toy brand, made its debut at the highly anticipated China Toy Expo 2025. This exhibition marked a significant milestone for Blokees as it presented its two main product categories: "Blokees Model Kits" and "BLOKEES WHEELS", featuring more than 100 unique products inspired by nearly 30 globally recognized intellectual properties (IPs) such as Ultraman, Transformers, DC, and Sanrio.

Showcasing New Series and Collaborations

Blokees launched several new series under its Hero10 product line, capturing the attention of attendees. Notable releases included the "Transformers Galaxy Version 09 - The Darkest Hour" as well as new additions from the ever-popular franchises like Saint Seiya and Kamen Rider. Furthermore, the exhibition featured the first-ever commercial release of the DC Defender Version 01 - Legendary Batman Assemble, highlighting Blokees' commitment to collaboration with well-known franchises.

The Champion and Legend series catered to model kit collectors aged 16 and above, garnering significant interest. Almost 50 Blokees models displayed at the expo were based on famous IPs such as EVANGELION, Saint Seiya, and Transformers, with new products constituting over 70% of the showcased items.

Engaging Female Audiences and Expanding Product Lines

Blokees’ initiatives to engage female consumers were evident as they introduced their "daadoos" series specifically targeted at this demographic. The product offering has been enriched with multiple series including FUN, DREAM, MATE, ART, and a new series titled NEST, which was marketed alongside The Powerpuff Girls—a first of its kind in the toy market.

In addition to the model kits, BLOKEES WHEELS, a new product category officially launched at WF 2025, showcased an even wider array of unique items. The Series C was aimed at general IP enthusiasts and featured designs inspired by Ultraman, while Series E attracted adult fans with products based on the Fast & Furious franchise, marking Blokees' inaugural foray into this particular IP.

Commitment to Co-Creation and Community Engagement

Beyond displaying their extensive product range, Blokees also showcased remarkable modified works by BFC (Building Fan Community), exemplifying the deep collaborative spirit between the brand and its fans. They even hosted a two-day BFC Creation Contest during the expo, featuring six themed competitions that allowed participants to showcase their creativity and interest in building innovative toys.

Looking Ahead

Blokees is determined to continue offering high-quality, engaging products for global players. They aim to create superior experiences and ensure that the joy of building remains central to their brand ethos. With ambitious plans for future releases, fans can look forward to a broad variety of exciting toys designed to spark imagination and creativity.

Blokees’ impressive presence at the China Toy Expo 2025 has certainly set a high benchmark in the toy industry, and it is clear that their focus on collaboration and community will play a crucial role in their continued growth and success in the competitive toy market.