Wendy's First Kitchen and First Kitchen Launch V Point Service in Japan

Exciting New V Point Service Launches at Wendy's First Kitchen and First Kitchen

On June 29, 2026, a notable event in the fast-food industry will take place in Japan: the launch of the V Point service at all outlets of Wendy's First Kitchen and First Kitchen, making a total of 104 locations eligible (excluding racetrack stores). This highly anticipated service is a collaboration involving Wendy's Japan, First Kitchen Co., Ltd., V Point Marketing Co., Ltd., and Sumitomo Mitsui Card Company. With this initiative, consumers can earn and use V Points whenever they dine at these establishments.

What is Wendy's First Kitchen?

Wendy's First Kitchen is an exceptional partnership between American burger giant Wendy’s and the Japanese chain First Kitchen, bringing together the best of both culinary worlds. While offering authentic American-style hamburgers, this fast-food restaurant also provides a diverse menu that includes original fresh pasta and unique flavors, appealing to a wide range of customers. In operation since 1977, First Kitchen has focused on refining tastes that resonate with the Japanese palate, providing unique offerings like the Bacon Egg Burger, flavor fries, assorted pasta, and desserts that set it apart from traditional burger joints.

Earning and Using V Points

With the introduction of the V Point service, customers dining at either Wendy's First Kitchen or First Kitchen can simply present their mobile V Card at payment to start earning rewards. Customers will accumulate V Points at a rate of 1 point for every 200 yen spent (including tax). If they choose to pay using a Sumitomo Mitsui card, they can also earn additional points from the payment transaction itself.

The V Points collected aren’t just limited to these two brands; they can be redeemed at approximately 160,000 partner locations across Japan, and even at around 100 million Visa merchant locations worldwide. This broad acceptance offers great flexibility and value, accommodating customers who often dine out or travel abroad.

Special Limited-Time Promotion

To celebrate the launch, a special promotion is set in motion. From June 29 to July 31, 2026, customers who utilize the mobile V Card will receive a bonus of 5 V Points simply for using the mobile card at either restaurant. To take advantage of this offer, customers must pre-set the relevant V Card coupon through the V Point application before presenting it at the counter. It’s a perfect opportunity for loyal customers to earn extra rewards while enjoying delicious meals from Wendy's and First Kitchen.

Looking Ahead

The collaboration between First Kitchen, V Point Marketing, and Sumitomo Mitsui Card aims to enrich the dining experience with added value through the V Point service. As these restaurants continue to innovate their offerings and reward systems, diners can expect even more reasons to indulge in their favorite meals.

Wendy's First Kitchen and First Kitchen are dedicated to providing services that bring joy to their customers through convenient rewards, ensuring that each visit is not just a meal, but a rewarding experience.

For full details regarding store locations and to find more information about the V Point service, you can check the following links: