#United States #New York #Cannabis #Ascend Wellness #Ascenders Club

Ascend Wellness Holdings Revamps eCommerce Ecosystem

Introduction

Ascend Wellness Holdings, Inc. (AWH) has made waves in the cannabis industry with the rollout of its newly redesigned eCommerce platform. This major upgrade aims to elevate the customer experience and solidify the brand's commitment to cutting-edge technology in the rapidly growing cannabis market.

The New eCommerce Initiative

Recently announced on July 17, 2025, the revamped eCommerce ecosystem integrates an innovative loyalty program dubbed the Ascenders Club. This platform overhaul not only enhances usability and shopping experience but also positions Ascend at the forefront of cannabis retail technology. The company aims to transform customers' journeys with seamless engagement across all retail channels, addressing common pain points faced by consumers.

Introducing the Ascenders Club

Exclusive to Ascend customers, the Ascenders Club introduces a four-tier system—Blue, Gold, Platinum, and the elite Legends Club. Each tier is designed to enhance customer experience through personalized benefits, loyalty rewards, and tailored support. Customers can now expect birthday gifts, special launch discounts, and priority access to new product drops as they elevate their membership status through shopping.

A Digital Revolution Powered by Technology

The Ascenders Club is supported by full-stack Dutchie integration, which allows for a smooth digital shopping experience. Coupled with the new Ascend Dispensary App, customers can effortlessly browse items, track their rewards, and make payments using Ascend Pay—a secure cashless wallet solution. This app consolidates all shopping activities within a single platform, enhancing user engagement while simplifying checkout processes.

Key Features of the New Platform:

• - Full eCommerce Rollout: Customers experience quicker, frictionless shopping powered by an AI-driven recommendation engine to enhance product discovery.
• - Ascend Pay: This innovative payment solution allows customers to shop and pay online without needing a physical wallet, leading to faster pickups and convenience.
• - New Shopping App: The app not only serves as a retail space but also integrates the loyalty program, allowing customers to earn and redeem points seamlessly in one interface.
• - Revamped Loyalty Program: Designed to deliver incredible value, the four-tier structure aims to enhance customer retention and spending through exclusive offers and perks.
• - Legends Club: This invite-only tier recognizes Ascend's most valued customers, offering them personalized experiences and unmatched benefits.

Customer-Centric Approach

Sam Brill, CEO of AWH, emphasized that this comprehensive tech overhaul aims to meet customers where they spend most of their time—online and on-the-go. He stated, “This launch represents a complete transformation of our customer experience.” By marrying a modern app interface with real-time reward tracking and meaningful perks, Ascend aims to set new standards for customer loyalty within the cannabis sector.

Conclusion

The Ascenders Club officially launched on July 15, 2025, with existing customers automatically enrolled in their respective tiers based on purchase histories. New customers can easily join the program via the website, in-store, or through the Ascend Dispensary App. As the online landscape continues to evolve, Ascend addresses the growing demand for personalized customer engagement in cannabis retail, making significant strides in how businesses can leverage technology for enhanced user experiences. For detailed information about the Ascenders Club and its offerings, visit ascendersclub.com.

About Ascend Wellness Holdings, Inc.

Operating across multiple states, AWH is firmly established within the cannabis sector. The company boasts state-of-the-art cultivation facilities and produces a variety of high-quality strains along with a curated selection of cannabis products. With a robust portfolio of in-house brands including Simply Herb, Ozone, and Royale, AWH is committed to meeting the diverse needs of retail and wholesale customers alike. For more details, visit awholdings.com.