#Indonesia #Luxury Brands #Tangerang #Jakarta Premium Outlets #Simon

Simon® Launches Premium Outlets® in Indonesia

In a significant move for the retail landscape in Indonesia, Simon® (NYSE: SPG) has officially opened its first Jakarta Premium Outlets®, representing not only a milestone for the company but also the introduction of luxury outlet shopping to the region. This new shopping destination, spanning over 302,000 square feet, is strategically located in Tangerang, a bustling suburb just outside the capital city of Jakarta. With nearly complete lease occupancy, the outlets feature a diverse mix of over 150 international and local brands catering to the needs and desires of shoppers.

A Blend of Global Luxury and Local Character

Simon’s development of the Jakarta Premium Outlets is in line with its growth strategy aimed at expanding the Premium Outlet brand across various markets. Mark Silvestri, Simon's President of Development, expressed enthusiasm about the new outlet's opening, highlighting its potential in a metropolitan region with more than 33 million residents. The outlet not only promises great savings on sought-after luxury brands, including well-known names like Bally, BOSS, Coach, and Swarovski, but also reflects the vibrant cultural landscape of Indonesia.

The shopping center is designed with architectural elements inspired by Indonesia's rich heritage, incorporating lush greenery and water features that enhance the shopping environment. By providing shaded walkways and natural cooling, the Jakarta Premium Outlets aim to offer a comfortable shopping experience for its visitors.

Premium Brand Offerings

A standout feature of this outlet is the introduction of Indonesia's largest adidas outlet store, marking a significant first for the brand in the country. Alongside adidas, Nike and other sporting brands such as Converse, Hoka, and Puma establish a strong representation of athletic wear in the outlet. In addition to fashion and sports brands, shoppers can indulge in an array of international food options, further enhancing the experience at Jakarta Premium Outlets.

Convenience and Accessibility

The outlet's prime location at the intersection of two major highways facilitates easy access from key points in Jakarta. The Jakarta–Merak Toll Road offers direct routes to Central Jakarta within a short 30-minute drive, while the Kunciran-Serpong Toll Road connects visitors to Soekarno-Hatta International Airport, recognized as the third-busiest airport in Southeast Asia, within the same timeframe. These strategic transport links not only underline the outlet's accessibility for local shoppers but also position it as a convenient shopping destination for international visitors.

As Jakarta Premium Outlets welcomes shoppers, plans for a grand opening ceremony are underway, scheduled to take place in the second quarter of 2025, promising to attract attention from both the public and media. Through this project, Simon aims to create an exceptional shopping experience that respects and incorporates local authenticity while presenting a global range of premium offerings.

The Bigger Picture: Simon's Global Reach

Simon’s expansion into Indonesia is part of a broader strategy that includes several successful locations around the world, including outlets in the United States, South Korea, and Malaysia. The joint venture with Genting Plantations Berhad aims to replicate the success of existing Premium Outlets in other regions while introducing a unique Indonesian flavor to the customer experience. With operations overseen by local management teams, the Jakarta Premium Outlets are set to become a vital retail hub in the region, fulfilling Simon’s vision of offering exceptional value and retail excellence.

In conclusion, the Jakarta Premium Outlets® represent Simon's commitment to blending luxury shopping experiences with innovative, culturally resonant design, positioning the venue as a cornerstone of Indonesia's retail future.