#Japan #JA Town #Oita #Local Support #Yellow Kabosu

Enjoy Yellow Kabosu and Support Farmers

JA Town, an online marketplace operated by the National Agricultural Cooperative Federation (JA ZENCHU), is currently running an initiative called "Eat and Support Yellow Kabosu" at its shop "Marutto Kanshoku Oita". This campaign aims to promote the consumption of yellow kabosu, a citrus fruit that ripens later than the usual green kabosu harvested in summer.

Typically, green kabosu is harvested between August and September during the hot summer months. However, due to various challenges such as the need to work around thorny branches, an aging farming population, and a shortage of labor, many ripe kabosu fruits are often left unharvested. These neglected fruits continue to absorb sunlight, eventually transforming into a vibrant yellow hue, resulting in a unique flavor that balances mild acidity with a gentle sweetness.

Despite their remarkable taste, yellow kabosu face distribution challenges because they spoil easily, leading to most consumption being localized within Oita Prefecture. To ensure that the quality of these fruits is maintained, JA Town delivers them directly from the farm to consumers' tables.

Purchasing and enjoying yellow kabosu not only supports local farmers but also gives consumers a chance to taste a rare fruit. Furthermore, from October 1 to the end of November, JA Town is launching a "Support by Eating Domestic Products Campaign," allowing customers to buy select products without incurring additional shipping costs. This is an excellent opportunity for food lovers to dive into the flavors of domestic produce while making a tangible contribution to local agriculture.

For those interested in discovering this delightful fruit, the yellow kabosu will start shipping in mid-November and can be found on JA Town's website. The experience of enjoying this unique citrus fruit, combined with the pleasure of knowing you are supporting local agriculture, makes this a worthwhile endeavor. No matter the season, the taste of yellow kabosu captures the essence of the region, and every bite is an invitation to support hardworking farmers.

To learn more or to order yellow kabosu, please visit JA Town's Official Site. For additional information and updates on seasonal products and campaigns, follow the official JA Town accounts.

About JA Town

JA Town stands as a bridge connecting consumers with the rich agricultural offerings of various regions in Japan. With the motto "Let’s Enjoy Delicious Japan," the platform allows agricultural cooperatives from across the country to deliver seasonal produce and local specialties directly to consumers through the internet. Their mascot, "Je-Ta," embodies the spirit of supporting local farming communities and promoting quality Japanese food.

For more updates, follow their official account on X: JA Town Official.