A New Culinary Venture: Fuji Soba Launches Tsukimi Uma-Niku Soba with Chef Toba's Expertise

Fuji Soba Introduces Tsukimi Uma-Niku Soba

Fuji Soba, a well-known standing soba restaurant chain established in 1972, is set to unveil an exciting new dish starting September 1, 2025. This new offering, called Tsukimi Uma-Niku Soba, is the brainchild of Chef Shusaku Toba, the owner of the acclaimed restaurant sio located in Yoyogi Uehara, Tokyo. With a reputation for providing high-quality soba, Fuji Soba operates 105 outlets primarily in the Tokyo metropolitan area.

Fuji Soba takes pride in serving fresh, hand-made soba. They source ingredients such as "nama soba" that is delivered daily, and they prepare their dashi (broth) from scratch in-house, ensuring a meal that is both fresh and flavorful. With a commitment to quality, Fuji Soba is known for its crispy tempura that is fried on the spot, delighting customers with every bowl served.

The Tsukimi Uma-Niku Soba features tender meat braised in a sweet and savory broth, generously heaped on top of the soba. The dish is finished with a topping of the highly popular "Beni Shoga Tempura" (red ginger tempura), delivering a scrumptious combination that creates a satisfying and hearty meal. The balance between the sweet and salty meat, the richness of the egg, and the tanginess of the tempura creates a divine experience that keeps diners engaged with each bite. Additionally, customers can enhance the dish's flavor by adding spicy oil provided as an accompaniment, allowing for a kick of heat that transforms the taste.

In tandem with the soba, Fuji Soba will also offer a rice dish called Uma-Tanuki Meshi, featuring fried bits and sauce, available as a set. Customers who desire even more flavor can opt for a meat double option, giving them the chance to savor meat atop their rice. This combo has been tailored for those with heartier appetites.

Chef Toba has expressed his excitement about the collaboration, stating, "I have always loved and regularly visited Fuji Soba. I am thrilled that we could create the Tsukimi Uma-Niku Soba together. When I thought about what would delight Fuji Soba's customers, I aimed for a dish that is hearty, straightforward, and embodies the flavors that people love. I wanted to present a dish that I believe truly represents Fuji Soba. I can only hope everyone enjoys it as much as I do!"

A representative from Fuji Soba remarked about the dish color and preparation, highlighting, "The meat used in Fuji Soba's dishes is known for its bright color. Chef Toba intentionally chose to braise it to a deeper brown, enhancing the visual appeal and deliciousness of the dish. This is a new challenge for Fuji Soba."

Key Details

- Availability Date: September 1, 2025
- Locations: Available in 103 outlets (excluding Akihabara and Shinagawa locations)
- Pricing:

- Tsukimi Uma-Niku Soba (or Udon): 850 yen (tax included)
- Tsukimi Uma-Niku Soba (or Udon) with Uma-Tanuki Meshi: 950 yen (tax included)
- Meat Double option: Additional 300 yen (tax included)

Please note that menu offerings may vary by location.

Chef Shusaku Toba

Chef Toba is the CEO of sio Co., Ltd. After experiencing various professions, including being a J-League practice player and an elementary school teacher, he ventured into culinary arts at age 31. In 2018, he opened sio, which has been featured in the Michelin Guide Tokyo for six consecutive years. Today, he runs nine restaurants, including sio Yoyogi Uehara and sio Aoyama, and actively shares his culinary expertise through books, YouTube, and social media, believing in the motto of "Increasing the denominator of happiness."
You can find more about Chef Toba’s work at sio.