Yadokomo Expands Sustainable Hotel Sector via Rakuma Official Shop

Yadokomo's New Venture on Rakuma

In an effort to further address the challenges faced by the lodging industry, Yadokomo Co., Ltd., located in Marunouchi, Chiyoda Ward, Tokyo, has made a significant move by establishing the "Yadokomo Rakuma Shop" on the popular flea market app, Rakuma, operated by Rakuten Group. This initiative aims to bolster sustainability and provide customers access to valuable second-hand items from hotels that are still in use.

Starting from June 5, 2025, Yadokomo will officially operate as a "Rakuma Official Shop" (visit: Yadokomo Rakuma Shop), creating a new distribution channel for various hotel supplies that may no longer be needed but are too good to waste.

Yadokomo has previously managed a matching service for used goods in the hotel industry, linking equipment surplus from one hotel to those in need, thus promoting waste reduction while effectively utilizing resources. Many corporate clients have benefited from this service through Yadokomo's website (Yadokomo Official Site).

However, during the ongoing operations, Yadokomo has repeatedly received requests from individual buyers looking for high-quality, still-usable items that were at risk of being discarded. This official entry into the Rakuma marketplace is a direct response to these requests and is aimed at creating a broader circulation of valuable goods, contributing further to the Sustainable Development Goals (SDGs).

By expanding the sales channel of Yadokomo to individual customers alongside corporate clients, the company hopes to enhance the effective use of resources and ensure that items in good condition do not end up in waste streams. This expansion represents a proactive step in acknowledging the evolving need for sustainability-focused practices within the hospitality industry.

Yadokomo Co., Ltd. is keen on meeting the diverse needs within the accommodation sector while upholding its corporate social responsibility. The company is committed to playing a pivotal role in achieving a sustainable society through innovative practices.

This new partnership with Rakuma reinforces Yadokomo’s dedication to environmental stewardship, aligning with global sustainability efforts while also catering to the interests of individual customers who value quality items at accessible prices. The transition from a purely B2B model to a hybrid B2C and B2B strategy reflects a clear recognition of changing market dynamics and consumer behavior.

In conclusion, Yadokomo is poised to develop its influence in the second-hand market for hotel supplies, thereby encouraging a sustainable approach to consumption and resource management, while setting a precedent for others in the hospitality industry. As they proceed with their operations, the company is excited to continue exploring new avenues that benefit both the environment and their consumers.

Visit Yadokomo’s official site for more details: Yadokomo Official Site