Nikkei CNBC's Strategic Shift with a New Logo and Program
Nikkei CNBC, the prominent market and economic news channel, is excited to announce a major upgrade, introducing a new corporate logo starting March 30, 2026. This significant transition marks the first change since the channel's inception in 1999, symbolizing our commitment to evolve amidst the ever-changing societal and market landscapes.
In a world inundated with information, it's imperative for us to deliver accurate insights from various perspectives. With the onset of our new logo, we will also carry out a comprehensive overhaul of our programs, making sure that we cater to both existing investors and newcomers.
Revised Content and Revitalized Programs
The upcoming changes will enhance our coverage of real-time market information and include special content designed for those just beginning their investment journey. Additionally, our website will undergo a design refresh, making it easier for users to access necessary information efficiently. We will present new content from our state-of-the-art studios to ensure a dynamic viewing experience.
Our aim is to empower our audience to leverage these changes as an opportunity for their financial growth. We aspire to be a media source that supports everyone on their asset-building journey.
Key Visuals and Slogans
In line with our transformation, we have developed a tagline and key visuals that embody this significant shift: “Change is the Next Move.” The triangular shapes featured in our visuals symbolize upward growth, ambition, and progress, effectively conveying our expertise and innovation in a concise manner. Our graphics, depicting numerous arrows pointing upward, illustrate our forward-thinking approach and commitment to delivering market insights with depth and clarity. Furthermore, our supplemental visuals emphasize our support for those who challenge the status quo, offering reliable information and analysis for investors and businesses alike.
Comments from President Genichi Takenouchi
Genichi Takenouchi, our President and CEO, remarked, “At Nikkei CNBC, our slogan reflects our dedication: ‘For everyone who truly wants to engage in asset building.’ This year, we aim to provide valuable information not just for seasoned investors but also for those embarking on their investment journey due to initiatives like the new NISA. We hope you look forward to the changes represented by our new corporate logo.”
Spring Program Revamp
Beginning on March 30, 2026, we will introduce a refreshed lineup of live programs aimed at delivering diverse and high-quality information to a broader audience. Our flagship program, “Asa Express,” will continue to focus on early market insights and treasure-hunting information for investors, ensuring timely and comprehensible delivery.
Moreover, during the afternoon slot, a new program will replace the beloved “Hiru Express,” designed to make the markets more accessible, particularly for beginners in asset building and investment. We also plan to launch a new show that will provide in-depth analysis of the Tokyo market closes, ensuring viewers have clear insights into market trends. On days of significant announcements, we will meticulously cover noteworthy stocks and provide forecasts for the next day’s market in Tokyo. Further details regarding the program changes will be communicated soon.
About Nikkei CNBC
Nikkei CNBC, a collaboration between the Nikkei Group and NBC, was established in October 1999, marking 27 years of delivering specialized market and economic news. In October 2025, CNBC became part of the newly formed company VersantMedia after being spun off by Comcast, the world's largest cable television firm, yet it continues to grow its audience in Asia, including Europe and China, as an economic news channel.
In 2022, Nikkei CNBC adopted a set of shared values known as ‘Values’—independence, quality, innovation, and diversity—and further defined its purpose and mission:
- - Values: Independence, Quality, Innovation, Diversity
- - Purpose: To think and convey ideas for a more free and prosperous world.
- - Mission: To deliver accurate market and economic information through live or on-demand media, contributing to investors and businesses.
As we move forward, we are united in our mission to face challenges and continue enhancing our services.
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