Unveiling the Exciting Collaboration Campaign Between NewDays and Choigosim

Exciting Collaboration Campaign: NewDays x Choigosim

From July 29 to August 18, 2025, the convenience store chain NewDays, operated by JR East Cross Station Retail Company, is thrilled to host its first-ever collaboration campaign with the popular Korean character Choigosim, designed by illustrator Choi Go-sim. This delightful campaign has captured the attention of the Gen Z demographic and promises an array of exclusive products that will only be available at NewDays.

During the campaign period, ten unique collaboration items, including charming sweets and breads featuring exclusive packaging designs of Choigosim, will be on sale. Four of these items will particularly stand out, as they will be packaged in adorable, specially drawn designs.

Exclusive Collaboration Items

- Whipped Sand Choux Roll (Available from July 29, 2025) - ¥150

Featuring a lightly sweet dough covered with choux pastry, filled with creamy whipped cream from Hokkaido.

- Chocolate Mint Steamed Buns (Set of 2) (Available from July 29, 2025) - ¥155

Perfect for summer, these fluffy steamed buns offer a refreshing mint flavor.

- Brown Sugar Milk Chocolate Delight (Available from August 5, 2025) - ¥170

Dough infused with milk cream and topped with tasty black sugar chocolate dice, baked for a unique treat.

- Strawberry Melon Pan with Jam and Whipped Cream (Available from August 5, 2025) - ¥150

This delicious melon bread combines strawberry jam and whipped cream, making it a perfect snack for the hot season.

In addition to the limited edition products, customers who spend ¥700 (including tax) or more during the campaign will receive an original protective sticker on a first-come, first-served basis. There will also be a raffle to win an original Choigosim tote bag for lucky customers participating in the special promotion involving Kirin Beverage products.

Campaign Offerings

1. Protective Sticker Course
Customers who purchase at least one collaboration item totaling ¥700 or more will receive the original protective sticker while supplies last.
2. Tote Bag Course
By submitting receipts that include a qualifying Kirin Beverage product with a total purchase of ¥700 or more, 20 lucky winners will be drawn to receive the exclusive Choigosim tote bag.

These campaigns are designed to engage the community and spread positivity and joy through the vibrant character of Choigosim, who embodies happiness and whimsical charm.

About Choigosim

Choigosim is a character inspired by illustrator Choi Go-sim, who created this whimsical persona in 2020. The character features various quirky and joyful designs, aiming to spread happiness and positivity around the world. Currently, Choigosim boasts over a million followers on social media, especially in Asia, illustrating its popularity and cultural resonance.

About NewDays

NewDays is a convenience store brand operated by JR East Cross Station Retail Company, with the mission to provide attractive products and services to accompany your everyday life. The stores have gained a reputation for their unique offerings such as “Sugooni,” “Panest,” and “Iroiro Deli,” catering to customers’ daily needs. As a well-loved brand, NewDays has been expanding its presence further outside train stations, continually adapting and offering new ways to serve its customers.

Don’t miss out on this fabulous collaboration; head over to your nearest NewDays store and indulge in these exclusive Choigosim treasures!