#Japan #TikTok #Tokyo #Gaming #Razer

Razer's Exciting New Step into TikTok Live Commerce

Razer Japan Corporation is set to make a significant leap into the world of TikTok live commerce beginning November 14, 2025. This new initiative allows fans and gamers alike to easily purchase their beloved Razer gaming devices through the popular platform. This strategic move highlights Razer's commitment to innovative marketing approaches in connecting with its audience through engaging content and interactive platforms.

What's Planned?

To celebrate this venture, Razer has organized an array of exciting events on TikTok, including gaming competitions and giveaways. Here’s a closer look at what you can expect:

TikTok Live Events Schedule:

• - November 14 to November 20: During this week, TikTok will host a live event featuring a ranking competition for popular mobile FPS games. Participants who excel in these games will be eligible to win exclusive Razer merchandise. Think of it as a reward for your gaming skills!
• - November 25 to November 28: This segment will showcase a live commerce event where renowned gaming creators will present Razer products directly on TikTok. Viewers can conveniently purchase these products from the official TikTok shop during the live sessions.

Meet the Gaming Creators

The live commerce events will feature several popular gaming creators. Here are a few names to look out for:

• - Jintonic's Hideout 🍸💤 - Profile Link
• - Souma 🦎 - Profile Link
• - Banana-san 🍌🌻 - Profile Link
• - Chinpei 🐷 - Profile Link
• - Ricchan 1st 😺🐾 - Profile Link

These creators will help promote Razer products, engaging audiences with entertaining content while demonstrating the capabilities of Razer's top-quality gaming gear.

Razer Merchandise Store

For those eager to grab Razer products directly, the TikTok shop will be set up through the MSY Store. This store is operated by MSY Corporation, the authorized distributor for Razer products in Japan. For direct access, visit MSY Store, which is only viewable on devices with TikTok installed.

About Razer

Razer™, founded by gamers for gamers, is renowned for its pioneering gaming hardware and software. The brand’s slogan, “For Gamers. By Gamers™,” encapsulates its mission and ethos. The company, which has become a staple in the gaming community, is recognized for its iconic logo - the triple-headed snake - and has a massive ecosystem consisting of hardware, software, and services crafted specifically for gamers across the globe.

Razer also boasts an extensive software suite, including Razer Chroma RGB and Razer Synapse, catering to over 250 million users worldwide. Their services, such as Razer Gold – a payment solution usable across over 68,000 game titles, alongside the rewards program Razer Silver, exemplify their dedication to enhancing the gaming experience.

Environmental sustainability is another crucial aspect of Razer's operations. Through the #GoGreenWithRazer campaign, they are committed to minimizing their environmental impact and promoting a sustainable future.

Founded in 2005, Razer operates two headquarters in Irvine, California, and Singapore, with 19 offices worldwide. Entering its 20th anniversary in 2025, Razer has continually led the industry in innovation and user experience. For more information, visit their official website or check out their latest updates on their social media platforms.

In summary, Razer’s foray into TikTok live commerce promises not only to enhance the visibility of its products but also to create a more interactive shopping experience for gamers and fans. Don’t miss out on the exciting events and chances to win exclusive merchandise during this groundbreaking launch!