#Japan #Tokyo #Shimokitazawa #400℃ PIZZA #Curry PIZZA

New Launch of 400℃ PIZZA Piu in Shimokitazawa

In August 2025, a new concept of the acclaimed 400℃ PIZZA, renowned for its swift reservations and exceptional ratings, will open its doors in Shimokitazawa. Operated by Yonhyakudo Co., Ltd., which has its headquarters in Shinjuku, Tokyo, this latest venue follows the immense success of its original location in Okayama, which has held the top spot on Tabelog for pizza ratings in Japan as of July 2025.

The Vision Behind 'Piu'

The new store introduces a fresh take with the term 'Piu,' meaning 'more' in Italian, representing the desire to make 400℃ PIZZA more accessible to a broader audience. The grand opening is set for August 7, 2025, at the second floor of the commercial facility named 'reload.' This new establishment promises to offer the unique pizza experience that the original location is known for, while also embracing a more casual and inviting atmosphere.

What's New at 400℃ PIZZA Piu?

The Piu location aims to capture the essence of 400℃ PIZZA while enhancing customer convenience and comfort through several key innovations:

• - More Accessible: With a new self-service system, customers can purchase tickets via a vending machine and enjoy made-to-order pizzas delivered right to their table. This system allows for lower prices compared to traditional methods, making it easier for all customers, including tourists, to enjoy the experience. Unlike previous locations, this venue has no age restrictions, welcoming everyone.
• - More Flexible: Offering take-out options and outdoor seating for pets is a first for Tokyo's 400℃ PIZZA. The take-out pizzas, ensuring maximum freshness, are advised to be consumed within five minutes, showcasing the commitment to quality. Additionally, the outdoor terrace environment invites guests to dine outdoors with their pets, although pets are not allowed inside the restaurant.
• - Unmatched Charm: The Piu branch will maintain the signature fluffy, light crust characteristic of 400℃ PIZZA, with six to seven unique pizza varieties, including the Shimokitazawa-exclusive 'Curry PIZZA.' The design incorporates the trendy street vibe of 'reload,' featuring stainless steel tables, sculpted concrete benches, and vibrant green and yellow décor that collectively create an inviting space.

Special Pre-Opening Events

Ahead of the grand opening, there will be exclusive preview events open to special guests and the media, as well as a general preview for everyone to experience the new site. The specifics are as follows:

• - Preview for Media and Special Guests:

- Date: August 2 - 3, 2025
- Features: Store tour, pizza tasting, and Q&A session.

• - General Preview:

- Date: August 5, 2025, from 11:30 A.M. - 8:00 P.M.
- Note: Walk-ins only, with tickets issued for entry. Special discount of 100 yen on pizzas and drinks will be available.

Continuous Legacy of 400℃ PIZZA

Since its inception in Okayama in 2018, 400℃ PIZZA has been committed to the motto of 'bringing smiles to the world' with its unmatched pizzas. The establishment has garnered significant accolades, including being featured in the Michelin Guide as a 'Bib Gourmand' and is recognized across various media outlets as a top pizza destination in Tokyo. Customers are raving about the authenticity of the flavors and the unique experience.

Quick Facts About 400℃ PIZZA Piu Shimokitazawa

• - Opening Date: August 7, 2025
• - Location: 3-19-20 Kitazawa, Setagaya, Tokyo, second floor of 'reload'
• - Access: 6-minute walk from Shimokitazawa Station east exit
• - Hours: 11:30 A.M. - 8:00 P.M., or until sold out
• - Seating: 18 total seats, with 12 tables and 6 standing spots
• - Average Price: ¥2,000-¥3,000
• - Menu Highlights: 6-7 types of pizza, including exclusive offerings, along with soft drinks and alcoholic beverages.

For more information, visit 400℃ PIZZA's official site or check their Instagram.

Should you have press inquiries, please contact Mitsuzaki at yonhyakudo Co., Ltd. via email at [email protected].