Net at Work Expands SMB Capabilities with AppSolute Consulting Group Acquisition

Net at Work Expands Its SMB Offerings with the Acquisition of AppSolute Consulting Group

In a significant move aimed at bolstering its service offerings for small and mid-sized businesses (SMBs), Net at Work, one of North America's leading technology advisory firms, has officially acquired AppSolute Consulting Group. This strategic acquisition not only underscores Net at Work's commitment to enhancing its technology solutions but also seamlessly integrates AppSolute's managed services practices, particularly focused on Sage and Acumatica clients.

The announcement was made on August 18, 2025, a date that marks a new chapter for both companies involved. According to Alex Solomon, Co-founder of Net at Work, the merger presents an excellent opportunity to expand the range of expertise available to both AppSolute's clients and employees. Solomon expressed excitement about welcoming AppSolute’s clients into the Net at Work family, emphasizing the assurance of continued high-quality service that AppSolute's team has provided over the years.

"We’re thrilled to welcome such talented professionals and are confident they will make a strong impact for our Sage and Acumatica practices and clients," stated Solomon, highlighting the collaborative opportunities that lie ahead.

The acquisition will see AppSolute's employees and consultants join the ranks of Net at Work, allowing a continuity of service that has been a hallmark of AppSolute’s reputation. Many of these employees have longstanding relationships with clients, which should ease the transition and maintain a high level of personalized service.

Bruce Baron, one of AppSolute's co-founders, along with David Hoffman, will transition into roles within Net at Work, with Baron taking on the role of Director of SMB Solutions. Baron remarked on the synergy between the two companies, stating, "It is important to us that our clients and employees end up where their experience will be as personalized as it has been, while being enhanced with more resources and opportunities for growth."

This acquisition is strategically aligned with Net at Work's existing business model, which focuses on delivering comprehensive technology solutions that cater to the unique needs of small to mid-sized businesses. The firm offers an extensive portfolio including software selection, implementation, managed services, fractional CIO offerings, as well as secure hosting services across various platforms including ERP, CRM, and HRMS.

The integration of AppSolute enhances Net at Work’s capabilities significantly, allowing them to offer even more comprehensive service to their clients. In an era where technological solutions are increasingly crucial for business growth and efficiency, this move positions both firms as a combined force in the SMB market.

Additionally, Net at Work's efforts exemplify a growing trend within the technology sector where firms are acquiring other companies to broaden their service portfolios and market reach. By integrating AppSolute’s expertise and established relationships, Net at Work is set to accelerate its service offerings, redefining how they address the technology needs of SMBs.

Net at Work, established in 1996, has built a reputation as a trusted technology advisor and solution provider, catering specifically to the needs of small and mid-sized businesses. Focused on delivering tailored technology strategies that elevate business operations, the firm remains dedicated to helping organizations navigate the complexities of technology adoption and utilization to achieve competitive advantages.

As the partnership unfolds, clients of both firms can anticipate elevated service experiences and expanded resources at their disposal, further solidifying Net at Work's position as a leader in the technology advisory space. For the latest updates and further information, visit Net at Work’s website.