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HIRAMATSU HOTELS: A Decade of Luxury and Culinary Excellence

Celebrating its 10th anniversary, HIRAMATSU HOTELS is launching a series of special initiatives across six locations in Japan, inviting guests to partake in memorable culinary experiences and exclusive accommodations. Founded in July 2016 with the opening of the first hotel, THE HIRAMATSU HOTELS & RESORTS Kashikojima, the brand has developed into a unique haven that beautifully blends luxury accommodation with top-tier gastronomy.

The Concept of a "Dining Hotel"

With the philosophy of being a "dining hotel," HIRAMATSU HOTELS has redefined the meaning of hotel stays by integrating exceptional culinary experiences into the fabric of hospitality. Over the last decade, HIRAMATSU has expanded to various locations including Atami, Sengokuhara, Okinawa, Kyoto, and Nagano, all while focusing on local culture, natural beauty, and the ethos of surrounding producers. Each stay promises a one-of-a-kind, immersive experience where the bounty of each region's land is celebrated through outstanding dining and wine pairings.

Throughout these ten years, guests have been treated to unique course meals that utilize fresh, local ingredients, intriguing wine selections made by dedicated sommeliers, and comprehensive pampering in comforting rooms. This multifaceted emphasis on gastronomy, paired with serene natural settings, has crafted countless unforgettable memories for visitors.

Special Anniversary Celebrations

To commemorate ten years of exceptional service and support from valued guests, HIRAMATSU is rolling out three remarkable initiatives:

1. Exclusive 10th Anniversary Accommodation Plans

Available from July 15 to December 15, this limited-time offer provides discounted stays with breakfast and dinner included, alongside an original tote bag gift at each hotel. This initiative stems from the aspirations of younger staff members eager to share their appreciation with a wider audience and ensure every visit is memorable.

2. One Night Only Gala Dinner

On December 18, 2026, THE HIRAMATSU Karuizawa Miyota will host a remarkable gala dinner featuring sumptuous dishes representing each of HIRAMATSU's hotels. This once-in-a-lifetime event will showcase a carefully curated menu inspired by local harvests and the passion of dedicated producers, paired with expertly chosen wines. This exclusive dining occasion offers a unique culinary journey reflecting a decade of success and innovation.

3. Instagram Stay Invitation Campaign

In celebration of its anniversary, HIRAMATSU HOTELS will run a special Instagram campaign offering a chance to win complimentary stays at selected locations. Participants can enter by following the official HIRAMATSU Instagram handles and tagging a guest they wish to share the experience with. This initiative is designed to connect more guests with HIRAMATSU's tantalizing offerings.

Creating Lasting Memories

As HIRAMATSU HOTELS embarks on another decade of excellence in hospitality and cuisine, it invites travelers to indulge in an experience that transcends traditional stays. Whether it is through breathtaking landscapes, delectable menus, or personalized service, HIRAMATSU promises travelers an immersive journey destined to linger in memory.

As the saying goes, a journey of a thousand miles begins with a single step; HIRAMATSU HOTELS looks forward to guiding you through many more miles of culinary delight and comfort in the years to come.

If you’re ready to explore unparalleled dining experiences and luxurious getaways that make lasting memories, now is the time to book your stay and partake in the exciting festivities celebrating 10 years of excellence.