#Japan #Tokyo #Gransta Tokyo #Yokohama Vanilla #Banimal

Yokohama Vanilla's Pop-Up Store at Tokyo Station

Yokohama Vanilla Inc., a maker of exquisite gift sweets, has excitedly shared the news of their very first long-term pop-up store scheduled to open at Gransta Tokyo inside JR Tokyo Station. This store will be located near the Shinkansen gate and will run for about a month, starting November 17, 2025.

Previously, Yokohama Vanilla made waves during their short pop-up at Gransta Tokyo in August, where they successfully captured the attention of gift-seekers. The brand is excited about this second opportunity to showcase their products in this prestigious location, often regarded as a premier platform for top-tier Japanese brands.

At the upcoming pop-up store, visitors will find not only the Salt Vanilla Financier packaged in two sizes—a three-piece mini gift box priced at ¥1,100 and a six-piece gift box for ¥2,160—but also a chance to receive a unique Banimal sticker, inspired by the company's beloved mascot. This sticker will be available to customers who purchase two six-piece gift boxes during the event.

Store Details

• - Location: Gransta Tokyo, B1F (inside the ticket gates)
• - Dates: November 17 - December 14, 2025
• - Sales Method: Open sales (no reservations required)
• - Hours: Mon-Sat: 8:00 AM - 10:00 PM; Sun & Holidays: 8:00 AM - 9:00 PM

The pop-up store will also feature large digital signage advertisements throughout Tokyo Station during November, drawing even more attention to the beloved brand. Please take note of these vibrant displays as you navigate through the station.

Special Promotions
In addition to the stylish gifts available at the pop-up, customers can look forward to receiving limited-edition Banimal stickers with their purchases. This promotion serves as a token of appreciation to their patrons, designed to spread joy to both locals and travelers alike. Stocks of the stickers are limited, so make sure to grab yours while supplies last!

A Word from the CEO
Yuto Takahashi, the CEO of Yokohama Vanilla, expressed his excitement in a recent statement: "We are thrilled to host a long-term pop-up at Gransta Tokyo again! This venue represents the finest brands not just from Tokyo, but from all over Japan. We hope that this opportunity will further accelerate our growth among customers who are not just from Yokohama but beyond!" He added that with the successful opening of their first permanent store at Yokohama Takashimaya just a few months earlier, the timing for this pop-up couldn't be better.

Product Highlights
The Salt Vanilla Financier is made with 100% Japanese wheat flour, baked to perfection in a state-of-the-art tunnel oven ensuring a crispy exterior and moist interior. This delightful treat has even gained international recognition, being certified by the Guinness World Records™ as the most units sold in 12 hours.

Additionally, customers can explore new products like the Salt Vanilla Creamy Sable, available in both mini gift boxes of eight at ¥1,550, and gift boxes of sixteen at ¥2,970. These are designed for those seeking a premium gifting experience, with their innovative texture and exceptional flavor.

Yokohama Vanilla aims to become a new standard for Yokohama’s gift sweets, enjoying both domestic and international appeal. With so much excitement surrounding their upcoming pop-up, be sure not to miss your chance to taste and share these iconic treats!

For more details and to keep up-to-date with their offerings, visit Yokohama Vanilla's official website. The sweet experience awaits!