#USA #Atlanta #Sinch AB #customer engagement #RCS Capabilities

Sinch Solidifies U.S. Market Leadership with Full RCS Coverage

In a significant move that enhances its market position, Sinch AB has announced the launch of its Rich Communication Services (RCS) for Business across all major Tier 1 mobile operators in the United States. This development comes as brands prepare to engage customers with more interactive experiences during key shopping moments, like Black Friday and Cyber Monday.

Transformative Customer Engagement through RCS

By integrating RCS into their messaging strategies, businesses are now poised to innovate the way they communicate with customers. Sinch's RCS solution enables brands to deliver verified, conversational experiences that boost engagement rates, encourage click-throughs, and influence purchase decisions. This service allows for seamless messaging across various channels like SMS, MMS, WhatsApp, and email, ensuring brands can engage customers via their preferred platforms.

Julia Fraser, the Executive Vice President of the Americas for Sinch, expresses pride in the successful RCS campaigns they've been executing for numerous major American brands. “Our proven track record at scale in the U.S. market, paired with our significant global experience in rich messaging, uniquely positions us as the ideal partner for businesses seeking to enhance customer engagement,” she stated.

RCS: The New Frontier of Business Communication

As businesses compete for consumer attention during the critical holiday shopping season, RCS offers a competitive advantage. The service leverages rich, interactive conversations that are expected to significantly amplify customer interaction levels. A global leader in delivery services, for example, is trusting Sinch for verified notifications, while a financial services provider is utilizing RCS to build deeper trust with its customers. Enfamil, the popular infant formula brand, is also leveraging RCS for a more profound connection with parents, as highlighted by their Director of Consumer Engagement, Brian Truss. He noted, “Our use of RCS to create personalized, rich messaging has dramatically improved our engagement with parents.”

Rapid Growth and Ascending RCS Adoption

Sinch's presence is rapidly expanding in the U.S. market where RCS adoption is soaring, reaching approximately 75% of handsets among its customers, a surge attributed in part to Apple's endorsement. Recognized as a leader in the 2025 Gartner Magic Quadrant for CPaaS for the third consecutive year, Sinch facilitates over 900 billion customer engagements globally and is trusted by 8 of the top 10 tech companies in the U.S.

A recent report by Sinch reflects positive consumer expectations, revealing that 87% of enterprise leaders are familiar with RCS. Furthermore, 76% of consumers anticipate multi-channel engagement during peak shopping periods. This highlights a significant market readiness for innovative communication strategies that utilize advanced messaging solutions like RCS.

Conclusion

Sinch AB’s commitment to pushing boundaries in customer communications is paving the way for a new era of messaging. As RCS continues to evolve and gain traction, the company sets the stage for businesses to reshape their customer engagement strategies for 2025 and beyond. By harnessing RCS, brands can not only connect with customers on a deeper level but also meet their evolving expectations during critical retail seasons.

For more information, visit Sinch’s official website.