Discovering the Transformation Behind Yazuya's Remarkable 118% CVR Growth with BOTCHAN Payment

Unveiling Yazuya's Success with BOTCHAN Payment

In a competitive landscape, the quest for improved online customer acquisition has driven numerous businesses to seek solutions that address the challenges of e-commerce. Recently, wevnal, a company renowned for its innovative digital solutions based in Shibuya, Tokyo, showcased a compelling case involving Yazuya, a health food mail-order business that has embraced [BOTCHAN Payment[0m, a chatbot-based payment service. This initiative led to an astonishing 118% increase in conversion rates (CVR).

The Challenge: Tackling Form Abandonment

Since its inception in 1975, Yazuya has committed to delivering health-supportive products. However, the company faced a long-standing challenge: significantly improving the CVR of their application forms, especially as more customers transitioned online to shop for health products.

"Our department's primary KPIs revolve around enhancing the number of new customers acquired online," explained Kitamura from Yazuya's Web Planning Department. "It has always been imperative to improve our application form's CVR. We were particularly interested in the potential of chatbot solutions as a new strategy to tackle these challenges."

Key Decision Factors: A Three-Year Supportive Partnership

Implementing this advanced solution wasn’t without its challenges. Integrating BOTCHAN Payment with Yazuya's unique legacy scratch system posed significant hurdles. However, wevnal's dedication to supportive collaboration emerged as the decisive factor in navigating these complexities.

“Customizing our system environment was exceedingly challenging and required persistent efforts,” Kitamura stated. “The entire implementation process took nearly three years, and overcoming these difficulties solidified our relationship with wevnal, transforming it from merely a service provider to a trusted partner in business innovation."

Outcomes: Remarkable CVR Increase and Ongoing Support

The anticipation surrounding BOTCHAN Payment led to outcomes that exceeded expectations. Notably, Yazuya managed to achieve a 118% increase in CVR through A/B testing against their traditional forms, solidifying BOTCHAN as an essential part of their customer acquisition strategy via advertising.

Furthermore, the relationship did not simply culminate upon deployment. Wevnal’s Customer Success team continued to engage proactively, implementing rapid improvements through an agile PDCA (Plan-Do-Check-Act) approach that fostered consistent growth.

"From the onset of our engagement, the BOTCHAN team has kept proposing active improvements to enhance our CVR further. Their commitment continues post-implementation, which even today remains incredibly valuable," shared Sayama from Yazuya's Web Planning Department.

BOTCHAN: An Indispensable Asset

BOTCHAN Payment has now become an irreplaceable component of Yazuya's strategy for capturing new customers. Kitamura concludes, "Should we lose access to BOTCHAN, both our CVR and customer acquisition numbers would be directly impacted. Going forward, we intend to incorporate this tool as a standard for new product launches."

If your company is grappling with similar issues regarding application forms, it may be worthwhile to consider Yazuya's substantial achievements in CVR enhancement and the engaged partnership that has developed with wevnal.

Curious to learn more about how these techniques could apply to your business? Explore the possibilities through consultation.

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About BOTCHAN Payment

Botchan Payment integrates input forms with payments in a chat-based solution. With a user-friendly interface, it significantly reduces customer input burdens, providing a seamless purchasing experience. The service helps address high abandonment rates associated with traditional forms, maximizing CVR effectively, and boasts customizable features that fit different brand images along with dedicated supportive teams offering robust assistance.

For further information about BOTCHAN Payment, visit here.