#USA #Las Vegas #Shapewear #Popilush

Popilush Expands to Physical Retail with New Flagship Store

Popilush, a leading shapewear fashion brand known for its groundbreaking designs and popularity among women, is embarking on a significant new journey by opening its first physical retail location in Las Vegas. Set to open its doors on August 2 at the Las Vegas North Premium Outlets, this flagship store will encompass a 3,000-square-foot space dedicated to showcasing the complete collection of Popilush products.

This venture into brick-and-mortar retail represents an exciting development for the brand, which has rapidly gained acclaim over the past three years. With the Las Vegas store, customers will have the opportunity to explore an array of size-inclusive shapewear styles, including the bestselling dresses, bodysuits, and daily essentials that have captured the attention of fashion enthusiasts across social media platforms.

Eve DeMartine, the CEO and founder of Popilush, expressed her enthusiasm for this milestone, stating, "Opening our first store is an exciting new chapter in our journey. Las Vegas felt like the perfect fit, vibrant, bold, and confident, just like our community. We're thrilled to create a space where customers can experience the brand in real life, try on our best-sellers, and feel the Popilush difference firsthand."

In celebration of the grand opening, Popilush will be offering enticing discounts ranging from 10% to 25% off select items, effective from August 2 to August 11. Additionally, customers making purchases exceeding $300 will receive a complimentary gift, enhancing the overall shopping experience.

Founded less than four years ago, Popilush has skillfully blended fashion and functionality in shapewear apparel, earning multiple awards and a dedicated following. The brand’s rise can be attributed to its effective use of viral social media marketing, which has helped it secure a strong position in the highly competitive fashion industry.

As Popilush continues to advance its retail and wholesale strategies, it remains focused on empowering women through clothing that enhances confidence and caters to modern lifestyle needs. This store opening is particularly significant as it marks a new avenue for the company where its innovative designs can be experienced in a tactile manner, allowing customers to engage directly with the brand's offerings.

Popilush plans to celebrate its store's opening with a series of in-store activities and promotions. Customers are encouraged to visit the Las Vegas location and engage with the brand’s community by following their social media pages on Instagram and TikTok at @popilush_lasvegas.

With continuing plans for integration of new product launches and category expansions throughout 2025, Popilush is set to redefine the lines between shapewear and contemporary fashion, delivering smart, chic solutions for women on the go. The brand’s motto, "It all starts inside," encapsulates its mission to promote body positivity and encourage women to feel confident and beautiful in their own skin.

For more details on the flagship store and upcoming promotions, please visit Popilush's official website or connect with the brand via social media.