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ZINFI Technologies Recognized as a Leader in Partner Marketing Automation

ZINFI Technologies, a prominent player in Unified Partner Management (UPM) solutions, has secured a prestigious spot as a leader in The Forrester Wave™ evaluation for Partner Marketing Automation Platforms (PMAP) in the second quarter of 2025. This evaluation highlights ZINFI among eight of the most significant vendors in the rapidly evolving PMAP marketplace, which is vital for optimizing B2B partner ecosystems and driving scalable growth.

ZINFI’s AI-First Vision

The company has been commended for its innovative AI-driven approach that integrates six cohesive application sets: Onboard, Enable, Market, Sell, Incentivize, and Accelerate. This combination maximizes partner engagement and enhances performance in a market that demands adaptability and efficiency.

The Forrester report aptly describes ZINFI’s innovative vision, noting, "ZINFI strives to transform partner marketing automation via a comprehensive AI-first platform that boosts supplier and partner interaction, operational efficiency, and ROI." Customers have highlighted ZINFI's robust reporting and analytics, ease of use, as well as outstanding customer service as essential factors distinguishing the company from its competitors. Some clients even reported a favorable ROI from using ZINFI’s solutions, affirming its effectiveness in fostering business growth through strategic partner management.

Sugata Sanyal, ZINFI's founder and CEO, expressed pride in this recognition from Forrester, stating, "This acknowledgment underscores our dedication to creating an advanced platform that merges AI capabilities with data-driven tools to support measurable client and partner growth."

Analytics and Usability Are Key Strengths

In the Forrester report, ZINFI’s analytical capabilities are underscored, showcasing prebuilt templates and customizable reporting tools that support advanced analytics against set KPIs. The platform includes tracking features, alerts, and AI-driven predictive guidance designed to enhance the effectiveness of partner marketing strategies.

As B2B organizations modernize their partner engagement tactics and broaden co-marketing efforts, ZINFI’s Unified Partner Management platform stands out as a scalable solution empowered by AI, perfectly designed to cater to various partner profiles, go-to-market strategies, and business objectives.

For companies interested in revolutionizing their partner marketing processes, ZINFI invites you to explore their offerings at ZINFI's website.

It’s worth noting that Forrester maintains impartiality in its research publications and does not endorse any specific company or product based on these ratings—each evaluation is anchored in the best information available at the time and is subject to change.

About ZINFI Technologies

Founded by experts in global channel management, ZINFI Technologies is pioneering Unified Partner Management solutions that facilitate predictable and rapid profitable growth across the globe. With its headquarters in Silicon Valley, ZINFI aims to create agency-like environments where vendors and their partners can thrive. The company offers six essential SaaS solutions designed to cover every aspect of partner lifecycle management, streamlining relationship management, marketing initiatives, and incentive programs. This ensures that organizations can integrate all activities related to managing their partner ecosystems seamlessly.

To find out more about ZINFI Technologies' Unified Partner Management Platform and to download their best practices guide on partner relationship management, please visit ZINFI's website. Stay updated by following ZINFI Technologies on LinkedIn and checking out the ZINFI Channel Marketing Best Practices blog.

By remaining committed to innovation and customer success, ZINFI Technologies positions itself as a trusted partner for businesses aiming to optimize their marketing strategies and achieve greater operational efficiency.