#USA #New York #Purina Pro Plan #Cosequin #Westminster Dog Show

The 150th Westminster Kennel Club Dog Show: A Celebration of Canine Excellence

The Westminster Kennel Club (WKC) has proudly unveiled its corporate partners for the highly anticipated 150th Westminster Kennel Club Dog Show, showcasing a blend of legacy brands and fresh faces. Slated for January 31 through February 3, 2026, in New York City, this prestigious event will not only celebrate canine agility and beauty but will also pay homage to a rich history and community engagement.

A Legacy of Excellence with Purina Pro Plan

As the Presenting Sponsor for a remarkable 15 consecutive years, Purina Pro Plan continues to play a pivotal role in the Westminster Dog Show. Known for supporting the nutritional needs of our furry friends, Purina has contributed to the success of 18 of the last 19 Best in Show winners. The brand’s commitment goes beyond just competition, as this year they will also sponsor the highly anticipated Flyball Tournament during Westminster's Canine Celebration on January 31, elevating the excitement for both participants and spectators alike.

Dr. Donald Sturz, President of the Westminster Kennel Club, expressed enthusiasm about celebrating this milestone with such strong corporate partners who enhance the overall experience of both participants and dog lovers attending the event. Collaboration with Purina further includes support for initiatives like the Purple Leash Project aimed at providing safe environments for domestic violence survivors and their pets.

New Faces Join the Celebration

Among the new partners making their debut at this year’s show are ororo Heated Apparel, Johnston & Murphy, and Acuity Scheduling. Ororo, the leading heated apparel brand, is excited to provide exclusive co-branded apparel, ensuring warmth and comfort for attendees amidst the winter chill of New York. Meanwhile, Johnston & Murphy, marking its 175th anniversary, will outfit VIP attendees and judges, bringing style and elegance to the event.

Acuity Scheduling is set to enhance the experience for fans at the Javits Center with its innovative scheduling technology, ensuring that everyone’s time at Westminster is maximized. This integration aims to streamline various activities throughout the event, making it easier for professionals and audiences alike to enjoy what they love.

Continued Commitment to Quality and Health

Cosequin, the leading veterinarian-recommended joint health supplement, is celebrating 12 years as a partner in this beloved event. This partnership focuses on promoting joint health for canine competitors, demonstrating a shared commitment to the wellbeing of dogs beyond the ring. Special meet-and-greet events with last year’s Best in Show winner, Monty, are also in the works, enhancing the event’s community feel.

The involvement of FieldTurf Landscape, a prominent supplier of turf solutions for sporting events, showcases the importance of providing quality surfaces for the canine athletes. Covering over 60,000 sq. ft., the premium turf will create a comfortable environment for dogs and their handlers, ensuring they perform at their best during the show.

Merchandise and Promotions Galore

In honor of the 150th anniversary, several retailers will showcase custom merchandise for attendees to celebrate the momentous occasion. Brands such as Lingua Franca will offer hand-embroidered custom collections, alongside Up Country and Doheny NYC, who will sell exclusive products both on-site and online. This not only encourages memorabilia collecting but also supports artisan craftsmanship in the pet industry.

Promotion efforts also extend to iconic landmarks like the Empire State Building and NYC Tourism, showcasing Westminster’s significance in the cityscape. The Empire State Building will illuminate in Westminster’s signature purple and gold to honor the Best in Show winner, further connecting the event to New York’s status as an iconic hub for dog lovers everywhere.

Enjoy the Show

Tickets for the 2026 Westminster Kennel Club Dog Show are now available through westminsterkennelclub.org, and viewers can catch live broadcasts on FOX, FS1, and FS2, even streaming on FOXSports.com. With more than a century of captivating dog lovers, the Westminster Dog Show represents not just competition but a deep-rooted community spirit surrounding canine companions.

Make sure to mark your calendars for this monumental show, and stay updated with all the latest from The Westminster Kennel Club through their social media channels. Join in celebrating excellence, passion, and the bond shared between dogs and their owners at this truly spectacular event!