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Spiro Expands Its Global Creative Footprint with the Acquisition of 2Heads

In a significant move to enhance its global creative capabilities, Spiro®, a leading experiential agency within GES, recently announced the strategic acquisition of 2Heads, an innovative creative agency based in London. This merger is expected to bolster Spiro's presence in both North America and European markets, paving the way for more advanced and immersive branding solutions for companies worldwide.

A Vision for Innovation

The acquisition aligns with Spiro’s commitment to providing top-tier experiential marketing solutions. Derek Linde, CEO of GES, highlighted that combining the creative excellence of 2Heads with Spiro’s strategic insights and vast infrastructure will form a more robust ecosystem. Linde emphasized that this merger is part of their ongoing mission to improve global experiential capabilities and to drive customer growth through compelling design and storytelling.

Founded in London and with offices in both Los Angeles and Montreal, 2Heads has built a diverse portfolio across sectors such as aerospace, technology, and consumer brands. Known for their immersive brand experiences and strategic activations, the agency has carved a niche that merges creativity with customer engagement. Jeff Stelmach, Global President of Spiro, expressed enthusiasm about the shared vision between both companies—leveraging creativity to forge deeper connections between brands and their audiences.

Collective Creativity and Strength

This merger is more than just a business transaction; it represents a fusion of minds set on pushing the boundaries of experiential marketing. Stelmach states, “Our aim is to explore innovative pathways for strategic and impactful creative experiences that prioritize continuity for existing clients and teams.” By joining forces with 2Heads, Spiro aims to expand its reach and offer unprecedented global resources to a broader audience.

Paul Godwin, managing director of 2Heads, pointed out that the agency has always championed creativity and innovation as vital components in enhancing brand experiences. He added that becoming a part of Spiro will amplify their mission on a global scale and provide clients with expanded opportunities, all while maintaining the core values and craftsmanship that define their brand.

A New Era of Experiences

With the completion of this acquisition, Spiro is set to enhance its service offerings through the integration of digital innovation, strategic insights, and exemplary creative quality. The goal is to provide transformative brand experiences that resonate worldwide. Partnering with some of the most recognized brands, Spiro is dedicated to establishing a powerful emotional and behavioral connection, known as Brand Gravity, between brands and their audiences.

As a key player in the global marketing landscape, Spiro has built trust with numerous high-profile companies by creating compelling and engaging experiences. The merging of forces with 2Heads signifies a substantial enhancement of their service portfolio, allowing both agencies to leverage their strengths for mutual benefit.

As they move forward, Spiro and 2Heads are enthusiastic about exploring new horizons in the experiential marketing field. With a strong commitment to creating immersive and memorable brand activations, they aim to redefine the standards of customer engagement in the industry. Their collaboration is a bold step towards reimagining how brands can connect with consumers in today’s rapidly evolving market.

With a shared purpose and a united vision, the team is poised to craft extraordinary experiences that captivate audiences and elevate brand narratives, proving that the power of creativity can indeed change the way people interact with the world around them.