#European Innovation #Brussels #Belgium #EIT Digital #28DIGITAL

28DIGITAL: Pioneering Digital Innovation in Europe

In a strategic move that marks a significant evolution in Europe's digital landscape, EIT Digital has officially rebranded itself as 28DIGITAL. This rebranding comes after a remarkable 15-year journey that began as EIT ICT Labs. 28DIGITAL has firmly established itself as a leading innovation ecosystem in Europe, dedicated to advancing digital transformation across various sectors.

The Journey to 28DIGITAL

Founded in 2010 under the auspices of the European Institute of Innovation and Technology (EIT), EIT Digital has evolved into Europe’s largest open innovation network. Over the years, it has successfully fostered collaboration among industry, research sectors, investors, and policymakers to drive meaningful change and innovation. With 23 offices strategically located across Europe and a significant presence in Silicon Valley, the organization is now well-equipped to enhance its impact globally.

The decision to transition to 28DIGITAL reflects the immense growth and success of the organization. This new brand name signifies a commitment to embracing a borderless, European framework for digital innovation—an approach that is particularly timely as Europe seeks to position itself as a global leader in digital technology. The name ‘28’ not only symbolizes the organization’s ambition but also carries significant weight in number theory, representing concepts that underpin areas like cryptography and quantum computing.

Focus on Talent, Technology, and Trust

CEO Federico Menna emphasizes that the core pillars of Talent. Tech. Trust. will guide the organization’s future endeavors. In his words, “Our mission has always been twofold: to accelerate the growth of Europe’s deep-tech ventures and to nurture the next generation of entrepreneurial leaders within a robust innovation ecosystem.”

The transition to 28DIGITAL embodies a renewed ambition aligned with Europe's strategies for startups and scaleups, fostering a competitive, human-centric digital future established on European values.

Driving Digital Sovereignty

28DIGITAL is poised to lead the charge in redefining critical sectors such as health, mobility, manufacturing, and energy through deep tech initiatives. The organization recognizes that transformational technologies are crucial for enhancing Europe’s resilience and maintaining global influence. Furthermore, their commitment to green technologies showcases their dedication to facilitating the dual transitions toward a sustainable, digital economy.

EIT Director Martin Kern acknowledges the significance of this transformation, stating, “We are proud of EIT Digital's remarkable journey—transforming from one of the earliest EIT Knowledge and Innovation Communities into an innovation ecosystem that drives digital innovation without relying solely on EIT funding.” This collaborative spirit is essential for propelling Europe toward a more innovative and resilient future.

A New Chapter for Innovation

As 28DIGITAL embarks on this transformative journey, it aims to strengthen partnerships that will enhance Europe’s competitiveness on a global scale. By continuing to support startups and innovators, the organization not only fosters individual growth but also propels Europe’s overall digital transformation forward.

For more insights about their initiatives and future objectives, visit 28digital.eu.

In summary, 28DIGITAL stands at the forefront of Europe’s digital innovation landscape, set to lead efforts that will shape the future of technology, entrepreneurship, and collaboration across the continent.