#Japan #Tokyo #ACTUS #Autumn Collection #eauk

Unveiling eauk's 2025 Autumn & Winter Collection

The apparel brand eauk, a part of Actus Co., Ltd., has officially launched the visuals for its 2025 Autumn/Winter collection. With a guiding principle of transitioning from 'wearing comfort to wearing two layers' (居服), eauk focuses on offering high-quality garments that resonate with the emotions of those who wear them.

The brand emphasizes a casual yet sophisticated aesthetic aimed at creating daily outfits that enhance the wearer's personal style and comfort. The official eauk brand website can be found here.

A Timeless Palette

The 2025 collection is defined by its light and translucent theme colors: quartz (a soft pink) and mitsu (yellow). The designs blend the textural beauty of materials with contemporary trends, promising lasting favorites that users can cherish over time.

Among the standout pieces are the irregular hem organic cotton typewriter shirts, which offer a modern twist on classic styles, and the Tasmanian lamb wool knits that promise a silky smooth texture. These items are crafted to be a fundamental part of everyday wear, providing both individuality and comfort.

Featured Seasonal Items

One of the highlights of the Fall/Winter collection is the Spread Shirt One-Piece Dress priced at ¥28,600. This elegant shirt dress utilizes high-density woven organic cotton typewriter fabric for a simple yet sophisticated design. The roomy sleeves and a subtly flared body contribute to its poised appearance, making it perfect for layering over vests or knits as temperatures drop.

Another notable item is the Teddy Gilet, retailing for ¥28,600 alongside the Gather High Neck Dress priced at ¥33,000, expected to arrive by the end of August 2025. The gilet features a textured loop design, with hidden pockets and buttons, making it a chic addition to any wardrobe. Paired with the high-neck dress, crafted with twill rayon for a soft drape, it is adaptable for various occasions.

Availability and Retail Outlets

The eauk Autumn/Winter collection will be officially available from August 16, 2025, at Actus stores across the nation as well as licensed partner shops. Note that online sales are set to commence in September. Here is a list of select stores:

Direct Shops:

• - Slow House Tennozu
• - Actus Shinjuku
• - Actus Aoyama
• - Actus Sendai
• - Actus Umeda
• - Actus Rokko
• - Actus Kyoto
• - Actus Fukuoka

Licensed Partners:

• - F BYOND
• - inZONE Odori Store
• - Actus Hiroshima

For online shopping, check out the ACTUS online store.

Embracing Eauk's Philosophy

Eauk stands out by rejecting conventional 'standards.' The brand values intangible feelings, intuitive comfort, and the joy of change over time. Just like water—denoted by the name 'eau'—eauk strives to adapt alongside the unique transitions of each individual.

As wearers clean, dry, fold, and re-wear their garments, the fibers soften, air is absorbed, and the fabric grows in character. Over time, the clothing can become as comforting as a second skin. This ongoing journey garners a unique sensation of 'comfort'—the hallmark of eauk.

Ultimately, personal wear helps clothing evolve into the perfect '居服' for each individual. Together with eauk, discover a lifestyle enriched with style, comfort, and emotional resonance.

For more information regarding the eauk brand, visit their official website here or check out their latest updates on Instagram.