#Japan #TRINITY #Shibuya #Asmarq #Design Research

Upcoming Seminar: Learn Design Development Through Case Studies

Are you relying on gut feelings in your design development? If you're unsure about market trends and user preferences, your design decisions may lack persuasive power both internally and in the broader market. Missteps in this area can result in a missed opportunity to enhance your competitive edge. This upcoming seminar, titled "Design Development Research Program: Strategy Planning and Practical Processes Based on Data," aims to tackle these challenges.

Seminar Details

Date: September 18, 2025
Time: 13:00 - 13:45
Capacity: 500 participants
Cost: Free
Speakers:

• - Kazuma Ishibashi, Manager, Asmarq Co., Ltd.
• - Kohei Oda, Manager, Senior Design Researcher, Trinity Co., Ltd.

Why Attend?

The seminar is recommended for those who want to leverage research data to establish compelling design strategies, are interested in understanding design preferences, or seek inspiration from real-world case studies to enhance their own design processes.

Key Highlights:

1. Understanding Design Research: Learn about the essence and importance of design research in product development.
2. Research Steps by Purpose: Discover a tailored approach to design research that aligns with specific objectives.
3. Case Studies: Gain insights from practical examples that illustrate successful design development driven by data.
4. Quality of Research Supporting Design: Understand the role of robust research practices in ensuring the quality of your design outcomes.

FREE Resources:

Attendees will receive materials from the seminar at no charge, serving as valuable references for your future design projects.

Background

In the landscape of design, relying purely on intuition can be detrimental. The seminar hosts, Asmarq and Trinity, are both leaders in the field of design research. With Trinity’s expertise in design research consulting and Asmarq’s strength in research practicality, this collaboration will provide a comprehensive overview of how data can establish firm foundations for design strategies.

Participants will explore how to scientifically understand design preferences and assess the feasibility of design concepts through rigorous data analysis. Each segment of the seminar aims at guiding attendees through the complete design research process, ensuring reliability and reproducibility in the data gathered.

Don't miss out on this opportunity to develop designs backed by market insights and solid strategies. Whether you're an established professional or just starting in design development, this seminar promises to equip you with actionable insights and best practices that can transform your approach to design.

Enrollment

[Register for free here]!

Related Past Seminars:

• - "Packaging Test Research Methods and Selection: Considering Optimal Solutions from Benefits and Drawbacks" Watch here
• - "Understanding Common Perceptions of 'Emotional Value': An Investigative Approach to Elements That Define 'Cool' and 'Stylish'" Watch here

After registering as a free member, you can access the archived videos of previous seminars at any time. Register for Archived Seminar Viewing Here.