Invoca Integrates Adobe Experience Platform to Enhance Customer Experiences Through AI-Powered Insights
In a dynamic digital landscape, the fusion of online and offline customer experiences is more crucial than ever for businesses looking to maintain a competitive edge. Invoca, a leader in revenue execution platforms, has recently introduced an innovative integration with Adobe Experience Platform (AEP), offering a transformative way for organizations to connect their digital and offline engagement channels seamlessly. This integration leverages artificial intelligence to extract valuable insights from unstructured first-party conversational data, enabling businesses to develop comprehensive consumer profiles and deliver personalized customer journeys.
On March 18, 2025, Invoca unveiled this game-changing integration designed to empower Adobe's users with unprecedented visibility into their customers’ complete buying journeys. By merging data from various sources—including those often missed during phone interactions—companies can optimize their campaigns and enhance revenue growth across all channels. Peter Isaacson, Invoca's Chief Marketing Officer, emphasized the importance of first-party data, stating, "Most brands have massive blind spots where phone conversations occur." Invoca’s integration with AEP aims to fill these gaps and enable brands to better understand their customers' behaviors and preferences.
The new integration allows marketers to harness advanced conversation analytics powered by Invoca’s AI capabilities. Businesses can now capture essential first-party data from phone calls, which includes initial product interest, purchase intent, and relevant conversion outcomes. This data is then streamed into the Adobe Experience Platform, allowing for a unified view of customer interactions and a complete understanding of the customer journey.
Key functionalities of the integration include:
Marketers can utilize Invoca's AI-powered insights to craft personalized customer journeys based on explicit preferences shared during conversations. For example, businesses can optimize A/B testing programs by incorporating offline conversions from contact center interactions, thereby maximizing their total revenue impact while providing the most coherent digital experiences.
BBQGuys, a premium outdoor living retailer, has already experienced substantial success with this integrated approach. With phone calls being an integral part of their customers’ buying process—often initiated by visitors drawn in through paid media campaigns—the AEP integration has helped BBQGuys realize a remarkable 16% increase in call conversions and an 11% boost in average revenue per call. Brian Todd, a Senior Business Analyst at BBQGuys, remarked, "The call-in experience is vital for our brand. It's our differentiator—it gives us a chance to make a genuine connection with our customers."
As part of its launch efforts, Invoca will showcase this revolutionary integration at the Adobe Summit in Las Vegas, taking place from March 18-20, 2025. Attendees can experience a live demonstration at Booth #1378, where Invoca will highlight how its solutions transform digital marketing strategies into tangible revenue results.
With offerings like this integration, Invoca stands at the forefront of connecting marketing and sales efforts, ensuring businesses can track and optimize their entire buyer journey to enhance sales outcomes. By continuing to raise the bar for customer engagement strategies, Invoca not only strengthens brand-customer relationships but also drives significant growth for its clients.
Invoca is renowned for revolutionizing revenue execution, helping teams across industries unify their marketing and sales operations. With deep technological integrations, Invoca partners with notable consumer brands such as AutoNation and Verizon, showcasing remarkable improvements in performance and customer experiences. To learn more, explore their offerings at www.invoca.com.
On March 18, 2025, Invoca unveiled this game-changing integration designed to empower Adobe's users with unprecedented visibility into their customers’ complete buying journeys. By merging data from various sources—including those often missed during phone interactions—companies can optimize their campaigns and enhance revenue growth across all channels. Peter Isaacson, Invoca's Chief Marketing Officer, emphasized the importance of first-party data, stating, "Most brands have massive blind spots where phone conversations occur." Invoca’s integration with AEP aims to fill these gaps and enable brands to better understand their customers' behaviors and preferences.
How it Works
The new integration allows marketers to harness advanced conversation analytics powered by Invoca’s AI capabilities. Businesses can now capture essential first-party data from phone calls, which includes initial product interest, purchase intent, and relevant conversion outcomes. This data is then streamed into the Adobe Experience Platform, allowing for a unified view of customer interactions and a complete understanding of the customer journey.
Key functionalities of the integration include:
- - Real-Time Customer Data Platform (CDP): By marrying digital signals with conversational data, businesses can create enriched customer profiles that enhance personalized experiences.
- - Customer Journey Analytics: Gain insights into customer behavior by connecting the dots between contact center conversations and digital experiences. This understanding helps businesses identify potential drop-off points in the customer journey, leading to improvement in engagement strategies.
- - Integration with Adobe Analytics: This allows businesses to evaluate the effectiveness of their digital advertising campaigns by correlating it with both contact center and e-commerce sales.
Achieving Personalized Omnichannel Experiences
Marketers can utilize Invoca's AI-powered insights to craft personalized customer journeys based on explicit preferences shared during conversations. For example, businesses can optimize A/B testing programs by incorporating offline conversions from contact center interactions, thereby maximizing their total revenue impact while providing the most coherent digital experiences.
BBQGuys, a premium outdoor living retailer, has already experienced substantial success with this integrated approach. With phone calls being an integral part of their customers’ buying process—often initiated by visitors drawn in through paid media campaigns—the AEP integration has helped BBQGuys realize a remarkable 16% increase in call conversions and an 11% boost in average revenue per call. Brian Todd, a Senior Business Analyst at BBQGuys, remarked, "The call-in experience is vital for our brand. It's our differentiator—it gives us a chance to make a genuine connection with our customers."
Come See It Live
As part of its launch efforts, Invoca will showcase this revolutionary integration at the Adobe Summit in Las Vegas, taking place from March 18-20, 2025. Attendees can experience a live demonstration at Booth #1378, where Invoca will highlight how its solutions transform digital marketing strategies into tangible revenue results.
With offerings like this integration, Invoca stands at the forefront of connecting marketing and sales efforts, ensuring businesses can track and optimize their entire buyer journey to enhance sales outcomes. By continuing to raise the bar for customer engagement strategies, Invoca not only strengthens brand-customer relationships but also drives significant growth for its clients.
About Invoca
Invoca is renowned for revolutionizing revenue execution, helping teams across industries unify their marketing and sales operations. With deep technological integrations, Invoca partners with notable consumer brands such as AutoNation and Verizon, showcasing remarkable improvements in performance and customer experiences. To learn more, explore their offerings at www.invoca.com.
Topics Business Technology）
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