Blokees Showcases Innovative IP-Backed Toy Products at Spielwarenmesse 2025

Blokees Unveils Exciting IP-Backed Toy Sets at Spielwarenmesse 2025

The Spielwarenmesse International Toy Fair 2025 has wrapped up in Nuremberg, establishing itself as a premier event in the toy industry. Between January 28 and February 1, 2025, the renowned Chinese brand Blokees made headlines by showcasing a remarkable collection of building block figure sets derived from iconic intellectual properties (IPs) recognized worldwide. Among these were fan-favorite characters such as Ultraman, Transformers, Hero Infinity, Naruto, Saint Seiya, and Sesame Street.

With its distinctive orange logo and an extensive product line-up, Blokees attracted significant attention at the fair. One of their standout series is dedicated to Transformers, featuring numerous collections appealing to various age groups. Notably, the Sesame Street figures, which debuted in Singapore, also found a place in the exhibition in Nuremberg. These products represent a fresh take on building block figures, meticulously designed to reflect each character's unique personality and offer fans a new gaming experience through interactive play and tailored accessories.

Blokees, backed by an international agreement covering 40 countries, aims to enhance user engagement with their BFC (Blokees Figure Creator). This platform facilitates the development of new products while encouraging users to craft and express their ideas through figure-inspired designs. Besides the varied product offerings, an essential feature of their booth was a projection area showcasing BFC creations. These works illustrated elements like aging and battle damage sustained by figure characters from the Hero Infinity, Ultraman, and Transformers series, presenting entirely new interpretations of these building block figures.

As Blokees propels its global expansion, the BFC community has the potential to evolve into an international platform that connects gamers worldwide through product accessibility and engaging figure gameplay. With an impressive portfolio of over 50 licensed figures drawn from global IPs, Blokees is testimony to the power of innovation derived from extensive international collaboration and product development. Their success lies in strong research and development support, which has led to them securing over 500 patents, thus protecting their distinct product range.

Aligned with their strategy of 'Universal Impact, Pricing Thrust, Global Promotion', Blokees is broadening its reach globally, fulfilling orders from the USA to Southeast Asia and Europe. Currently, the brand boasts over a million followers across international social media platforms. The Spielwarenmesse served as a critical venue for Blokees to demonstrate their robust R&D capabilities and global aspirations.

In the future, Blokees is committed to supporting China's development by promoting the building block figure industry on a global scale. The company's ongoing initiatives set the stage for a dynamic presence in the toy market, positioning them as a visionary leader in the realm of innovative toy designs that resonate with fans across all demographics.

Blokees at Spielwarenmesse