Absolut House of Cosmo Unveiled at Coachella with Paris Hilton's Sparkling Style
Absolut House of Cosmo: A Festival Experience Like No Other
As Coachella 2025 approaches, Absolut is set to leave festival-goers buzzing with the debut of the Absolut House of Cosmo, an immersive experience highlighting the classic Cosmopolitan cocktail. With Absolut proudly serving as the Official Vodka Partner of the festival, this pop-up promises to deliver a creative sanctuary filled with refreshingly bold cocktails and a vibrant cultural atmosphere.
A Collaboration to Remember
This year's event kicks off with the influence of Paris Hilton, a renowned trendsetter and long-time festival enthusiast. Expressing her excitement, Paris stated, "Coachella has always been special... where art, music, and culture come together in the most inspiring way." This partnership, blossoming from her love for Cosmos, aims to create unforgettable memories, where festival-goers can mingle and enjoy delicious cocktails made with Absolut Vodka.
Alongside Paris Hilton, the event collaborates with Tefi Pessoa, an online cultural commentating sensation known for her engaging insights and humor. Tefi will connect festival goers through the innovative Absolut House of Cosmo Textline, offering tips and tricks for making the most out of the Coachella experience. Festival-goers can text 442-200-5576 to receive insider information to navigate the festivities like a pro.
An Immersive Experience Awaits
The Absolut House of Cosmo will enhance the Coachella landscape with multiple attractions designed for fun while providing festivalgoers with a stylish retreat from the heat. Visitors can expect:
- - A curated menu of Absolut cocktails: Featuring innovative twists on classic drinks, the menu showcases the beloved Cosmopolitan along with new creations that capture Coachella's spirit.
- - The Sliving Room: This chic lounge area embodies the essence of connection, allowing attendees to unwind and converse in a vibrant atmosphere.
- - Interactive self-expression stations: Festival-goers can indulge in fun activities that encourage creativity and offer opportunities for capturing memorable moments through social media.
- - Exclusive surprises and performances throughout both weekends of the festival ensure no two visits are alike.
Caroline Begley, VP of Marketing for Absolut, said it best: "The Absolut Cosmo symbolizes bold self-expression, and there’s no better setting than Coachella to celebrate this." With Paris Hilton and Tefi Pessoa at the helm, guests will be immersed in a colorful lifestyle that reflects the festival's innovative spirit, ensuring a dynamic addition to Coachella's program.
Take the Experience Home
In a move to extend this vibrant experience beyond just the festival grounds, Absolut and Paris are introducing the Absolut x Paris Hilton Cosmo Collection, available exclusively on ReserveBar. This collection allows fans to recreate the festival's refreshing cocktail experiences at home with the new Ready-to-Serve Absolut Classic Cosmopolitan. It also features exclusive merchandise curated by Paris, making it easy to celebrate cosmopolitan culture all summer long.
As the excitement builds for Coachella 2025, the Absolut House of Cosmo emerges as a vibrant hub where culture, creativity, and cocktails intersect. With a commitment to ensuring inclusivity and unforgettable experiences, Absolut welcomes festival attendees to join them in celebrating life's bold moments. For more information about how to participate in this unique experience, visit Absolut.com and stay connected on social media @AbsolutUS, using the hashtag #AbsolutCosmoHouse to share your own Coachella stories. Remember, \enjoy responsibly!\
Topics Consumer Products & Retail）
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