#Mowi Salmon #Ducktrap #Marine Harvest

Mowi CP of Americas Returns with a Bold Presence at SENA 2026

Mowi CP of Americas, a subsidiary of Mowi—the world's premier producer of farmed salmon—is gearing up for an inspiring showcase at Seafood Expo North America (SENA) 2026. Scheduled from March 15 to 17 at the Thomas M. Menino Convention & Exhibition Center in Boston, this year's expo promises to be a striking platform for innovation within the seafood industry.

The company aims to capture attention with an impressive 1,600-square-foot booth, designed thoughtfully in collaboration with acclaimed architects and designers. This newly crafted space not only embodies Mowi's brand vision but also encourages interaction and engagement among attendees with expanded seating and interactive displays focused on culinary innovation, retail solutions, and foodservice excellence. Mowi's exhibitory ambition signifies its opportunity to reaffirm its leadership role in the seafood sector with a fresh and interactive approach.

Attendees can look forward to an extensive portfolio that highlights Mowi's core products as well as exciting introductions across their fresh, smoked, and frozen salmon lines. Featured prominently will be MOWI brand's offerings, which include award-winning products recognized for their quality and freshness. Among the anticipated highlights is the unveiling of Mowi CP of Americas' new packaging identity, promising a rejuvenation of its esteemed brands—MOWI, Ducktrap, and Marine Harvest by Mowi. The packaging, which has been in the works for several months, will begin rolling out in 2026, culminating in a full transition by 2027.

Mowi’s focus on foodservice will be emphasized during the expo, particularly in a dedicated section where operators can explore premium salmon offerings tailored to their needs. This approach aligns with Mowi’s expanding outreach to culinary professionals, facilitating conversations about how Mowi and Ducktrap products can enhance menu offerings and contribute to valuable dining experiences.

Additionally, the Food Innovation Pavilion will feature celebrity chef George Duran, who is set to present a carefully curated menu, showcasing dishes like the MOWI Fjord Salmon Burger, Hot Honey Cold Smoked Salmon, and a selection of Ducktrap's finest products. This hands-on culinary experience will allow guests to taste and appreciate Mowi’s commitment to quality and innovation.

Mowi's commitment to sustainability will remain at the forefront of their efforts, underpinned by their global strategy,