#Japan #Shibuya #Kewpie #Vegetable Day

Kewpie's Engaging Salad Event on Vegetable Day

On August 31, 2025, coinciding with Japan's Vegetable Day, Kewpie held an engaging event titled "Enjoying Salads! Kewpie and Vegetable Friends Park" at Shibuya Sakura Stage in Tokyo. This two-day event attracted roughly 2,800 visitors, all eager to celebrate the joys of eating vegetables. Kewpie's initiative was designed to promote a deeper appreciation for salads and healthy eating among attendees.

Visitor Satisfaction and Experiences

Attendee satisfaction was impressive, with 87% reporting an increased desire to consume more vegetables and salads after the event. Many participants shared their joy, particularly around how their children, often picky eaters, embraced the delicious salads offered at the event. One parent expressed happiness seeing their son eagerly eating vegetables for the first time, thanks to a tasty dressing that piqued his interest. Feedback like, "I discovered a delightful new dressing that I had never tried before!" highlighted the successful mission to make salads enjoyable for everyone.

Understanding Vegetable Day

Vegetable Day was established in 1983 by nine organizations, including the National Association of Produce Retailers, with a mission to encourage awareness and consumption of vegetables, using the play on words of the numbers 8, 3, and 1 (Ya, Sa, I in Japanese). Kewpie's Vegetable Day Site

Event Highlights

Salad Stand

One of the most popular attractions was the Kewpie Salad Stand, where participants could sample a variety of unique dressings and mayonnaise. This immersive experience was designed by Delia Foods Corporation, Kewpie's group company, focusing on visually appealing salads that provided delightful textures.

Popular Choices

Among the adult visitors, the "Vegetables Are Delicious! Soy Sauce and Sesame Dressing" was a top choice. Meanwhile, children were drawn to familiar favorites like Kewpie Mayonnaise and the sweet, easy-to-enjoy "Creamy Vegetable Dressing (Carrot & Onion)." Many families enjoyed mixing different dressings on the same salad, which allowed them to savor varied tastes.

Card Collection Challenge

Several interactive vegetable quizzes and activities were also available to engage the children, encouraging them to learn while having fun. Participants could collect "Kewpie and Vegetable Friends Cards" and earn Kewpie merchandise upon gathering all ten cards. Parents praised this initiative, noting that children experienced a sense of accomplishment while becoming more interested in vegetables.

Catch the Vegetable

The "Catch the Vegetable" game proved to be another fan favorite, where children moved in response to a large screen, catching falling vegetables in an energetic and playful manner.

Workshops

Workshops provided opportunities for families to create fun salads together. One workshop focused on creating animal-shaped salads with vegetables, along with others like lunch cloth-making, where unique vegetable-themed stamps were used to add a colorful touch.

Fresh Produce Market

In collaboration with Kewpie’s sub-company, a fresh produce market took place, bringing fresh ingredients directly from Fukaya City in Saitama. This offered visitors access to rare vegetables, including purple sweet corn, generating excitement among the community.

Kewpie's Vision

Kewpie aimed for this event to become a day that helps children develop a love for salads, underpinned by their commitment to food education as part of their vision to support children's smiles by 2030. The event aligned with Kewpie's founder's beliefs about contributing to society through food.

The company expresses a desire for people to enjoy vegetables without feeling obligated, promoting a narrative about the delights of healthy eating in daily life. Kewpie continues to champion the allure of salads, contributing positively to global health and promoting lively meals.

Event Overview

• - Event Name: Enjoying Salads! Kewpie and Vegetable Friends Park
• - Dates: August 30-31, 2025
• - Time: 10:00 AM - 5:00 PM
• - Location: Shibuya Sakura Stage, 1-1 Sakuragaoka-cho, Shibuya-ku, Tokyo
• - Special Site: Kewpie's Event Page

As Kewpie pledges to continue advocating for salad enjoyment, they hope to inspire families to appreciate the unique joys of vegetables and their importance in a healthy lifestyle, making every meal more vibrant and appealing.