#USA #Irving #Michaels #Creative Fabrica #digital downloads

Introducing Michaels Digital Downloads Hub

Michaels, the renowned leader in creative supplies, has taken a significant step into the digital realm by launching its new hub for digital downloads in collaboration with Creative Fabrica. This innovative platform aims to empower creators by providing them with easy access to a plethora of digital assets tailored for crafting projects.

A Haven for Creatives

The newly launched Michaels Digital Downloads is designed as a one-stop-shop for creatives across the United States. By partnering with Creative Fabrica—a frontrunner in the digital crafting space—Michaels is diversifying its offerings and enhancing the customer experience. This subscription-based service grants users limitless access to over 150,000 premium digital assets. These include everything from fonts and illustrations to knitting and embroidery patterns, ensuring that every creator can find tools tailored to their unique projects.

Subscription Plans and Benefits

Customers can enjoy various subscription options to fit their needs. The monthly plan is priced at $9.99, while an annual subscription can be secured at a 30% discount for $83.88, billed upfront. For new users, there's a complimentary 30-day trial available, allowing access to up to 10 downloads—perfect for those looking to explore the platform before committing.

Meeting Customer Demand

According to Heather Bennett, President of Michaels, market research has shown that 70% of their most passionate customers expressed a desire for a digital platform to streamline their creative processes. The launch of this digital hub is a direct response to that demand, reinforcing Michaels’ commitment to innovation and customer satisfaction. By consolidating many creative resources into one platform, Michaels is making it easier for users to embark on their creative journeys, from initial concept to finished product.

Creative Fabrica Partnership

Roemie Hillenaar, CEO of Creative Fabrica, shared his excitement about the collaboration, emphasizing how this partnership will bring a wealth of high-quality design resources to Michaels' vibrant community of crafters. The combination of Creative Fabrica's extensive library and Michaels' dedication to supporting makers offers a seamless platform ripe with possibilities for personalized projects.

A Bright Future for Digital Content

Michaels has outlined a long-term vision for its Digital Downloads platform, aiming to expand its offerings. The plan includes rolling out even more digital content, with the goal of eventually providing millions of assets to shoppers. This progressive approach signifies the company’s intent to shape a future where creators have all the resources they need at their fingertips.

Explore Michaels Digital Downloads

For those interested in exploring the new Digital Downloads Hub, more information can be found at www.michaelsdigitaldownloads.com. Here, users can begin their free trial or subscribe to unlock the full potential of the library.

About Michaels

Founded in 1973 and headquartered in Irving, Texas, Michaels is North America's leading creative retailer, operating over 1,300 stores in 49 states and Canada. The company's mission is to fuel the joy of creativity, providing customers with everything they need to bring their ideas to life. Alongside the Digital Downloads platform, Michaels also owns Artistree, a custom framing services provider, and MakerPlace by Michaels, a marketplace dedicated to handmade goods.

With its latest digital initiatives, Michaels continues to stand by its mission while adapting to the evolving needs of its creative community.