#Japan #Tokyo #Kirin Beer #Ayase Haruka #Good Ale

Kirin Launches 'Kirin Good Ale' to Brighten Japan

On October 7, 2025, Kirin Beer Company, led by President Hideki Horiguchi, held a grand unveiling for its next-generation standard beer, 'Kirin Good Ale.' This event set the stage for the company's ambitious vision of creating a brighter and more positive future through the unifying power of beer.

A New Era for Beer

Kirin Good Ale is the third pillar of Kirin's flagship products, following Kirin Ichiban Shibori and Kirin Beer Hare Kaze. The new beer is conceived with the intention of connecting people and fostering a bright future through its distinctive taste. The brand action 'Good Ale JAPAN' aims to represent the beer that offers joy to everyone, utilizing high-quality ingredients and innovative brewing methods to ensure a satisfying drinking experience.

President Horiguchi emphasized Kirin's commitment to crafting great beer, stating, “We want to make a beer that brings brightness to the future of Japan.” He explained the dual meanings behind the name 'Good Ale.' First, it signifies an ale-type beer that is radically different from conventional beer, promising a “completely new taste.” Secondly, it embodies positive encouragement (which in Japanese we call 'yell'), aiming to spread joy and optimism in society through the Good Ale JAPAN initiative.

Behind the Scenes with Star-studded Cast

The launch event featured prominent figures, including popular actress Ayase Haruka and the band Mrs. GREEN APPLE, along with actors Minami Hamabe and Ryohei Suzuki. They discussed their experiences while filming the new TV commercial titled “Kirin Good Ale: A Completely New Kirin Beer Begins.”

Ayase Haruka shared her excitement remarking, “The flavor is delicious! It’s rich and fruity, just delightful. I can’t wait for everyone to taste it!” Meanwhile, band member Motoki Omori excitedly expressed a desire to enjoy the beer during tour celebrations. From the audience, Suzuki noted that this product could likely become the next household staple, while Hamabe declared her love for the beer, praising its fantastic flavor.

More Than Just a Refreshing Drink

The event also highlighted Kirin’s commitment to social connection through its Good Ale JAPAN initiative. Under the supervision of acclaimed director Hiroshi Koreeda, a documentary titled “Cheers to Happiness” was previewed, showcasing Ayase's community engagement activities in Hiroshima. The initiative focuses on building connections and empowering local communities across Japan, highlighting a collective effort to revitalize society.

The brand encourages public participation through a unique donation program, where purchases of Kirin Good Ale contribute funds to community development projects in 47 prefectures across Japan. Each can sold automatically donates a portion towards this cause, while purchasers can also participate through a QR code donation system to support their favorite local initiatives.

Vibrant Packaging and Quality Ingredients

Kirin Good Ale is defined by its vibrant packaging and intricate brewing process. Utilizing Cryo Hop® technology, selected aromatic hops offer a fruity essence, while the blend of malt guarantees a satisfying taste. This ale-type beer uses unique brewing methods to ensure a clean finish, catering to modern consumers with an appealing, approachable price point.

The packaging captures a sense of quality and joy, featuring a bright orange color with a prominent illustration of the mythical Kirin. It also includes a QR code that directs consumers to the dedicated Good Ale JAPAN website, further involving them in the initiative’s objectives.

A Message of Hope

In closing, Ayase expressed her ambition for Kirin Good Ale: “This beer is not just about taste; it’s about sending cheers to those working hard in their communities to create a better future. I hope everyone enjoys it and joins us in expanding this circle of positivity.” Her heartfelt message resonated with the audience, who joined in applause, embodying the spirit of connection and optimism that Kirin Good Ale aims to promote.

Product Details

• - Product Name: Kirin Good Ale
• - Release Date: October 7, 2025
• - Volume/Container Options: 350ml cans, 500ml cans
• - Price: Open price
• - Alcohol Content: 5%
• - Manufacturing Locations: Sendai, Toride, Shiga, and Okayama factories

The launch of Kirin Good Ale marks a significant step towards revitalizing Japan’s social fabric through shared experiences and community support, making a positive impact while enjoying a refreshing beverage.