#None #Boston #IQBAR #Thomas Keller #Nutritional Products

IQBAR Partners with Thomas Keller

IQBAR, a brand dedicated to nourishing both the brain and body with clean and functional ingredients, has teamed up with Michelin-starred chef Thomas Keller. This collaboration marks IQBAR's first major partnership and features the introduction of two new products: Salted Caramel Chip IQBAR and Yuzu Mango IQMIX. Ten percent of the sales from this special collaboration will be donated to Ment'or, a non-profit organization aimed at promoting culinary excellence among young chefs in America.

The Collaboration

This unique partnership emerged organically, as Chef Keller has long been a fan of IQBAR products, typically incorporating them into his daily routine. This alliance fuses IQBAR's commitment to high-quality, clean ingredients with Keller's exceptional expertise in creating unforgettable flavors. Known for his work at acclaimed restaurants such as The French Laundry and Per Se, Keller is a strong advocate for the importance of top-notch nutrition, which aligns perfectly with IQBAR’s mission.

CEO and Founder Will Nitze expressed his excitement about the collaboration, stating, "This partnership is particularly special for us because it originated organically. Thomas Keller is a true fan and consumer of our products. Partnering with the most decorated chef in America underscores our commitment to combining world-class flavor with exceptional nutrition. At IQBAR, we believe that great taste and clean ingredients should always go hand-in-hand, and this collaboration brings that vision to life."

New Product Offerings

Through extensive collaboration, Chef Keller and the IQBAR team have crafted two distinctly appealing products:

1. Salted Caramel Chip IQBAR: This enticing protein bar features a scrumptious mix of toasted macadamia nuts and rich salted caramel flavor, while incorporating five essential brain nutrients known as IQBAR properties – magnesium, lion's mane, MCTs, flavonoids, and vitamin E.

2. Yuzu Mango IQMIX: This invigorating hydration mix blends the delightful fresh flavors of natural yuzu and mango extracts, enhanced with lion's mane and magnesium L-threonate, targeting support for brain health and mental clarity.

Chef Keller remarks, "Chefs are athletes—we rely on good nutrition to perform at our peak, which is why IQBAR is an essential part of my daily routine. This collaboration brings together exceptional taste and clean, functional ingredients to fuel busy lifestyles. I’m proud that the products we've developed are nutrient-dense and thoughtfully designed—the bars deliver plant-based protein for strength, while the hydration mix provides essential electrolytes, ideal for keeping pace with a demanding day."

Availability and Pricing

Both the Salted Caramel Chip IQBAR and Yuzu Mango IQMIX will be offered online at IQBAR.com and Amazon. Each product is priced at $29.99—with 12 bars in a box or 20 hydration stick packs per envelope. For further information about IQBAR and its product range, visit IQBAR.com or follow their Instagram handle @iqbar.

About IQBAR

Founded in 2018, IQBAR has risen as a leader in functional nutrition, focusing on ways to fuel body and mind using science-driven, plant-based products. Their diverse offerings include brain-boosting protein bars, hydration mixes (IQMIX), and instant coffees (IQJOE), all made from clean and functional ingredients to enhance both mental clarity and physical performance. Their product lineup is designed to cater to a variety of diets, being keto, paleo-friendly, vegan, kosher, and free from GMOs, gluten, dairy, soy, and sugar alcohols—allowing everyone to thrive at any time of day.

IQBAR products can also be found in various retailers nationwide, including Costco, H-E-B, Publix, Sprouts, Target, and Walmart. Follow IQBAR on social media or check their website for continuous updates on their offerings.

About Chef Thomas Keller

Chef Thomas Keller is widely acknowledged for setting the gold standard in culinary excellence. He is the first American chef to earn multiple three-star ratings from the Michelin Guide, holding accolades for both The French Laundry and Per Se, along with a one-star rating for The Surf Club Restaurant. Keller has garnered numerous awards, including the Culinary Institute of America's Chef of the Year and the James Beard Foundation's Outstanding Chef Award. He is also celebrated for leading a U.S. team to its first gold medal at the Bocuse d'Or, regarded as the culinary world's Olympics. Keller authored six cookbooks, with one having over 1.6 million copies in circulation.

This partnership between IQBAR and Chef Thomas Keller not only celebrates culinary innovation but also emphasizes the importance of nutrition in creating a healthier lifestyle.