Benuta Enhances Online Shopping with Constructor's AI Product Discovery Platform
In a significant move to elevate the online shopping experience, Benuta, Europe's premier online retailer for rugs, has announced its collaboration with Constructor. By integrating Constructor's advanced AI-driven product discovery platform and shopping assistant, Benuta aims to provide personalized and efficient shopping experiences for its customers.
This innovative partnership is designed to enhance how users find their perfect rugs, featuring a diverse selection that ranges from contemporary to vintage styles. With over 20,000 items available, Benuta seeks to facilitate the shopping process, ensuring that every buyer finds products that resonate with their individual styles and needs. Previously, customers encountered challenges when searching for specific items; for example, a search for "living room rugs" would yield options that did not match the buyer's preferences.
According to Andreas Fischer, Benuta’s Head of E-commerce Technology, the integration of Constructor's features allows for a superior personalization capability. "Every customer is unique, and their living spaces reflect their individuality. Constructor's customization options enable us to guide our customers through an enjoyable journey to discover their dream rugs, making their shopping experience seamless and engaging," Fischer stated.
The Constructor platform focuses not just on the relevance of product searches—such as whether a rug is indeed suitable for the living room—but also on the interest level for each customer. This dual focus allows Benuta to create tailored shopping experiences, catering to the unique preferences of every buyer navigating through its online offerings.
Benuta’s partnership with Constructor extends across multiple European markets including Germany, Austria, Italy, and the UK, ensuring that customers in various regions can shop in their native languages. The platform not only enhances search results and suggestions but also improves navigation, making it easier for buyers to access products that suit their tastes.
By automating common manual tasks, such as synonym detection and typo corrections during online searches, Constructor frees up Benuta's merchandising team to focus on strategic initiatives. This operational efficiency is crucial for maintaining high-quality customer interactions.
Future developments also promise exciting enhancements for the shopping experience. Benuta plans to implement personalized product recommendations and landing pages tailored to individual tastes. Moreover, the AI shopping assistant (ASA) will empower customers to conduct flexible, conversational queries, allowing for more natural interactions when searching for products. Customers will be able to ask questions such as, "Can you suggest a trendy rug in blue and gold for our living room?" This contextual understanding enables relevant and readily available product suggestions that align with user preferences.
Bernd Maehrlein, Vice President of Constructor for EMEA, expressed enthusiasm for the collaboration. He noted, "As forward-thinking retailers like Benuta seek to enhance customer satisfaction, they are increasingly personalizing interactions. Every time customers engage with Constructor-powered results, valuable insights feed back into refining future user experiences. With Constructor's applications spanning search, navigation, recommendation engines, and interactive assistants, shoppers will benefit from a consistent and meaningful journey throughout their buying process."
Founded in 2015, Constructor specializes in AI-driven e-commerce solutions aimed at enhancing conversion rates for businesses. The partnership with Benuta is poised to generate notable results as they collectively focus on improving online sales performance while maximizing customer engagement. By embracing cutting-edge technology, Benuta reinforces its commitment to providing an enriching shopping experience, forging ahead in a competitive retail landscape.
This innovative partnership is designed to enhance how users find their perfect rugs, featuring a diverse selection that ranges from contemporary to vintage styles. With over 20,000 items available, Benuta seeks to facilitate the shopping process, ensuring that every buyer finds products that resonate with their individual styles and needs. Previously, customers encountered challenges when searching for specific items; for example, a search for "living room rugs" would yield options that did not match the buyer's preferences.
According to Andreas Fischer, Benuta’s Head of E-commerce Technology, the integration of Constructor's features allows for a superior personalization capability. "Every customer is unique, and their living spaces reflect their individuality. Constructor's customization options enable us to guide our customers through an enjoyable journey to discover their dream rugs, making their shopping experience seamless and engaging," Fischer stated.
The Constructor platform focuses not just on the relevance of product searches—such as whether a rug is indeed suitable for the living room—but also on the interest level for each customer. This dual focus allows Benuta to create tailored shopping experiences, catering to the unique preferences of every buyer navigating through its online offerings.
Benuta’s partnership with Constructor extends across multiple European markets including Germany, Austria, Italy, and the UK, ensuring that customers in various regions can shop in their native languages. The platform not only enhances search results and suggestions but also improves navigation, making it easier for buyers to access products that suit their tastes.
By automating common manual tasks, such as synonym detection and typo corrections during online searches, Constructor frees up Benuta's merchandising team to focus on strategic initiatives. This operational efficiency is crucial for maintaining high-quality customer interactions.
Future developments also promise exciting enhancements for the shopping experience. Benuta plans to implement personalized product recommendations and landing pages tailored to individual tastes. Moreover, the AI shopping assistant (ASA) will empower customers to conduct flexible, conversational queries, allowing for more natural interactions when searching for products. Customers will be able to ask questions such as, "Can you suggest a trendy rug in blue and gold for our living room?" This contextual understanding enables relevant and readily available product suggestions that align with user preferences.
Bernd Maehrlein, Vice President of Constructor for EMEA, expressed enthusiasm for the collaboration. He noted, "As forward-thinking retailers like Benuta seek to enhance customer satisfaction, they are increasingly personalizing interactions. Every time customers engage with Constructor-powered results, valuable insights feed back into refining future user experiences. With Constructor's applications spanning search, navigation, recommendation engines, and interactive assistants, shoppers will benefit from a consistent and meaningful journey throughout their buying process."
Founded in 2015, Constructor specializes in AI-driven e-commerce solutions aimed at enhancing conversion rates for businesses. The partnership with Benuta is poised to generate notable results as they collectively focus on improving online sales performance while maximizing customer engagement. By embracing cutting-edge technology, Benuta reinforces its commitment to providing an enriching shopping experience, forging ahead in a competitive retail landscape.
Topics Consumer Products & Retail）
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