Tripla Book Integrated into Wakuwaku Otaki to Boost Local Tourism in Japan

Tripla Book Integrated into Wakuwaku Otaki to Boost Local Tourism

Tripla Inc., a company specializing in IT solutions for the accommodation industry, has announced the integration of its booking system, Tripla Book, into the Wakuwaku Otaki tourism information website operated by the DMO of Otaki Town in Chiba Prefecture. This collaboration allows visitors to the site to not only access tourist information but also complete bookings and payments seamlessly in a single process. Through this initiative, Tripla aims to promote local tourism digital transformation (DX) and facilitate sustainable regional revitalization by utilizing data.

Background and Purpose of Implementation

In recent times, many local tourist sites have faced challenges in enabling direct booking for accommodations on their own sites, often relying on online travel agencies (OTAs). This dependency makes it difficult for the entire region to effectively utilize customer data and design cohesive promotional strategies. There is also the issue that individual facilities cannot adequately communicate the collective charm and attractions of the area.

Otaki Town's DMO encountered similar challenges and aimed to revamp the Wakuwaku Otaki website under the concept that “everything about Otaki tourism can be found here.” As part of this strategy, they selected Tripla Book as the solution to establish a locally-driven reservation pathway.

With the integration of Tripla Book, the Wakuwaku Otaki site will progressively collaborate with accommodation facilities, leveraging this area reservation function to unify tourist information and booking services, thereby offering a new tourism experience that highlights the region's unique attractions.

Overview of Expectations from Tripla Book's Integration

The introduction of Tripla Book is expected to enable the following advancements in tourism DX on the Wakuwaku Otaki platform:

1. Integration of Tourist Information and Accommodation Booking
Visitors will have the ability to browse tourist information while simultaneously completing their accommodation bookings and payments, providing a seamless user experience.

2. Enhanced Tourism Marketing through Regional Data Utilization
By analyzing booking and search data on a regional basis, this integration will facilitate seasonal demand forecasting, campaign planning, and the design of new experiential offerings.

3. Support via AI Chatbot for Travelers
With the integration of Tripla’s AI chatbot, Tripla Bot, users will benefit from smooth customer support from pre-trip inquiries to assistance at the destination.

4. Establishment of Local Revenue Streams
By allowing the local tourism site to directly earn booking fees without relying on OTAs, it becomes possible to reinvest those earnings into regional promotion, thereby establishing a sustainable customer acquisition model.

Comments from Wakuwaku Otaki Officials

A representative from the Wakuwaku Otaki site commented, “Our goal is to create an information portal that effectively communicates Otaki Town's tourism appeal from pre-trip to on-trip. The integration with Tripla has allowed us to provide complete solutions for booking accommodations within one platform, also enabling the collection of data to address any traveler-related concerns. We aim to construct pathways that integrate tourist information and accommodation bookings, fostering connections between customers and the community as we progress in regional tourism development.”

Remarks from Tripla's CEO, Kazuhisa Takahashi

Kazuhisa Takahashi, CEO of Tripla, expressed his excitement about the implementation of Tripla Book on the Wakuwaku Otaki platform. He noted that the introduction of this solution, which began in February 2025 for DMOs, allows visitors to conveniently view accommodation options and book directly from the website. He emphasized the potential of acquiring new members and utilizing a points program to encourage repeat visits.

What is the Area Reservation Function of Tripla Book?

Tripla Book's area reservation function allows multiple accommodations listed on tourism sites to be booked and paid for in one go. Visitors can smoothly transition from viewing tourist information to completing their accommodation bookings. The engagement of local tourism sites in booking processes enables better utilization of customer data and measurement of campaign effectiveness, alongside the construction and expansion of member organizations aimed at increasing repeat visitation rates. Additionally, these sites can earn booking fee revenues locally, which supports ongoing regional revitalization efforts.

Example of Implementation

The Fukushima City Tourism Note (https://www.f-kankou.jp/) achieved around 300 member registrations within two weeks of implementing Tripla Book.

About Tripla Inc.

Tripla provides SaaS-based services focused on the hospitality industry. Since launching the AI chatbot Tripla Bot in January 2017, it has expanded its offerings, including the reservation engine Tripla Book, CRM, marketing automation services Tripla Connect, and advertising management service Tripla Boost. The company was listed on the Tokyo Stock Exchange's Growth Market in November 2022 and is currently providing services to 9 countries and 9,155 accommodations as of the end of July 2025.

- Company Name: Tripla Inc.
- Headquarters: 4-15-3 Nishi-Shinjuku, Shinjuku-ku, Tokyo
- Established: April 15, 2015
- Capital: 868,620,000 yen (as of the end of July 2025)
- CEO: Kazuhisa Takahashi
- CPO: Ituki Toriumi
- Website: https://tripla.io/