#United States #CARFAX #Centreville #General Motors #iMR Turnkey

CARFAX and General Motors Collaboration

In an effort to enhance marketing capabilities for automotive dealers, CARFAX has expanded its partnership with General Motors (GM). This collaboration allows CARFAX Lifetime dealers to run new car advertisements on CARFAX's various platforms, including Vehicle History Reports, Car Listings, and CARFAX Car Care. The initiative is part of GM's In-Market Retail (iMR) Turnkey Program, designed to support dealer visibility and revenue growth through increased advertising opportunities.

Andrew Diemer, Dealer Principal at Day's Chevrolet in Jasper, GA, expressed excitement about the new collaboration, stating, "This is a big win for our business and our customers. It will help boost revenue and visibility while reinforcing the trust and loyalty we work hard to earn every day." As dealers committed to transparency, they believe that this added support will significantly enhance their relationships with customers throughout the sales process.

Eligible GM dealers who sell Chevrolet, Buick, GMC, and Cadillac models can take part in the GM iMR Turnkey program and could begin receiving reimbursements as early as July. This opportunity is limited to CARFAX Lifetime dealers who actively use new car advertising via CARFAX Advantage, Car Listings, and participate in the CARFAX for Life subscriptions.

Gregg Cleary, Chief Revenue Officer at CARFAX, emphasized the streamlined process for dealers, saying, "There's no additional paperwork or delay; CARFAX and GM are working to streamline the process for dealers." This approach aims to maximize the value of ad spending, enabling dealers to utilize their resources more effectively while focusing on customer confidence in the car shopping and selling experiences.

CARFAX holds the title of the most visited automotive website in the United States, according to traffic data from SEMrush and SimilarWeb. This widespread traffic provides GM dealers with a unique competitive advantage, allowing them to connect with millions of potential customers daily.

The partnership signifies a substantial win for both CARFAX and GM dealers, marking a progressive step towards modernizing automotive advertising strategies while ensuring that customers receive the transparency and fidelity they deserve throughout their buying journeys. With numerous innovative solutions backed by the expertise garnered since 1984 in vehicle history information, CARFAX is poised to support dealer success and customer satisfaction comprehensively.

To learn more about CARFAX Lifetime and how the GM iMR Turnkey Program can elevate dealership marketing strategies, interested parties are encouraged to visit carfaxfordealers.com.

About CARFAX

Established in 1984, CARFAX has become a leading name in the vehicle history domain, empowering millions to shop, buy, service, and sell used cars confidently. Its extensive offerings include CARFAX Car Listings, History-Based Value assessments, and the flagship CARFAX Vehicle History Report. The company prides itself on possessing the world's most extensive vehicle history database and has been recognized as a top workplace by credible sources such as The Washington Post. CARFAX is a division of SP Global Mobility, which operates under SP Global (NYSE SPGI), a global leader in credit ratings and analytics.