#USA #Irving #Michaels #Architectural Digest #Framing

Michaels® Elevates Framing Experience

Michaels®, the renowned arts and crafts retailer, has recently unveiled an impressive transformation of its framing services, extending its reach across North America. By offering over 200 fresh, stylish ready-made frames and enhancing both the in-store and digital framing experiences, Michaels® continues to be the go-to destination for all your framing needs.

A New Era of Framing

The updated framing department features a meticulously organized section that allows customers to easily find frames that match their personal style and décor preferences. Whether one is looking for a modern aesthetic, a romantic touch, or something classic, the new collection showcases a diversity of designer-inspired frames. This revamped selection not only elevates aesthetic appeal but also upholds the quality and value people have come to expect from Michaels.

Innovative Custom Framing Experience

In tandem with a refreshed in-store layout, Michaels® is redefining how customers approach custom framing. With a cutting-edge online frame builder, users can upload their own artwork or select from a vast gallery, tailoring the frame size, materials, matting, and glazing to their liking. The addition of immersive 3D technology and Augmented Reality (AR) features means shoppers can visualize how a frame will look on their walls, enhancing their confidence in their choices.

“Framing is an art form that transforms memories into home décor,” says Nicholas Bertram, President and COO of Michaels. “We are making it easier and more inspiring for our customers to realize these visions.”

Exclusive Collaborations

Michaels® is further boosting its market position by launching a unique partnership with Architectural Digest. This collaboration has resulted in an exclusive collection featuring five meticulously curated mouldings, designed to bring high-end, editorial aesthetics into the homes of everyday creators. This not only solidifies Michaels as a leader in framing services but also as an authority in design trends.

Expedited Custom Canvas Options

Recognizing the growing demand for immediate personalization, Michaels® has expanded its same-day offerings. Customers can now opt for custom canvas prints in 8x8 and 8x10 formats, starting at just $20. This allows them to create personalized décor on the spot, making for convenient gifts or personal keepsakes.

“The blend of digital convenience and in-person craftsmanship empowers our customers to be creative with absolute confidence,” says Heather Bennett, President and Chief Customer Officer.

Conclusion

Michaels® is not just a retailer; it is a vibrant community hub that fuels creativity and celebration. With over 1,300 stores in 49 states and Canada, along with a robust online presence, the company thrives on inspiring its customers. Be it through fresh home décor aesthetics or a dedicated framing destination, Michaels® will continue to play a crucial role in the creative journey of countless individuals.

For more details on Michaels®' offerings, visit Michaels.com or check out the specialized custom framing section online at MichaelsCustomFraming.com.

Whether for personal use or as a thoughtful gift, Michaels® allows everyone to turn memories into beautiful pieces of art. Embrace your creative journey with Michaels® today!