#Japan #Setagaya #Supermarket #SHINANOYA #Nozawa

Shinanoya Nozawa Store Reopening

On August 28, 2026, the Shinanoya Nozawa Store in Setagaya, Tokyo, will celebrate its grand reopening after an exciting transformation. Originally founded as a sake shop in 1930, Shinanoya has since evolved into a comprehensive grocery chain, expanding its reach with 19 stores including supermarkets and online shopping.

A Focus on Community and Sustainable Shopping

The theme behind the reopening is "Connecting to the Future through Food Choices." Shinanoya aims to create a vibrant shopping environment where customers and employees can collaboratively contribute to the store's atmosphere, thus becoming an integral part of the Setagaya-Nozawa community. By emphasizing a joyful shopping experience, Shinanoya is dedicated to enriching the lives of local residents with quality food options that prioritize sustainability and health.

The store's mission strives to be a supermarket where people and nature coexist in happiness through food. Featuring stories and backgrounds of producers and the rich terroir behind the ingredients, Shinanoya aims to encourage customers to understand, choose, and enjoy their food, ultimately envisioning a brighter future for the next generation.

A Diverse Selection of Quality Products

Meat Department: A Focus on Heritage and Taste

The meat department boasts an offering of high-quality products, including Matsusaka beef from the acclaimed Kato Ranch in Mie Prefecture. Shinanoya promises to deliver meats enriched by love and care, allowing customers to savor every bite while understanding the stories behind the producers.

Produce Department: Freshness from Nature's Bounty

Shinanoya prioritizes fresh produce that embraces the natural power of the earth. Vegetables and fruits are selected based on their authentic taste and minimal environmental impact. Customers can enjoy discovering new ingredients with encounters like Shine Muscat grapes from Fuefuki City in Yamanashi and vegetables from Norakura Farm in Nagano.

Seafood Department: Sustainable Choices for the Future

The seafood department features sustainable options like the next-generation white sea bream raised through responsible aquaculture methods and wild-caught tuna sourced with environmentally friendly fishing practices. By promoting these choices, Shinanoya aims to connect customers with the ocean's future.

Prepared Foods and Grocery: Authentic Flavors and Tradition

The grocery section is a celebration of authentic flavors with homemade delights like Shinanoya's premium nori bento. Traditional ingredients and original seasonings crafted from wooden barrels are highlights, all accentuating the true essence of food without unnecessary additives.

Beverage Department: Curated Selections with a Story

Shinanoya's beverage department offers thoughtfully curated selections of wines and whiskies sourced directly from regions around the world. To honor the store's reopening, a special offer featuring a set of three wines from renowned French regions will be available in limited quantity.

Grand Reopening Events

To celebrate this relaunch, Shinanoya Nozawa Store will host multiple exciting events:

• - Launch Sale: August 28 – Kick off the new era with special offers.
• - Meat Festival: September 4-5 – All beef products at a 40% discount.
• - Seafood Market: September 12-13 – Fresh tuna at a 30% discount.
• - Kochi Fair: September 19-23 – Special regional highlights.
• - Tuna Disassembly Event: September 26 – Live tuna cut display and sale.
• - Lottery Event: September 26-27 – Chance to earn 10x points on Koshika cards.

A Commitment to Future Generations

The renewed Shinanoya Nozawa Store aims not only to serve the current community better but also to nurture the dietary culture for future generations. Shinanoya values the relationship with its producers and is committed to sharing their stories with customers. The management encourages creating an unforgettable shopping experience, ensuring that each visit is packed with new discoveries and excitement.

In its pursuit to sustain and enhance the culture of food and drink that brings joy and health to people's lives, Shinanoya remains dedicated to becoming more than just a grocery store. It strives to be a contributing partner in the well-being of each customer’s daily life.