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Youth To The People Launches Community To The People Program

In a significant step towards social responsibility, modern skincare brand Youth To The People, known for its commitment to sustainability, has partnered with Brave Trails and the American Civil Liberties Union (ACLU) to unveil a new initiative called Community To The People. This program aims to tackle the critical issue of social isolation—a problem that affects about 1 in 4 individuals globally, resulting in health risks that parallel those caused by smoking and obesity.

Addressing Social Isolation

Social isolation is a pressing issue that perpetuates various societal problems, notably among underserved communities. According to the World Health Organization, the alarming rates of social isolation reveal a need for intervention, particularly for marginalized groups. Youth To The People acknowledges this plight, especially the heightened risk faced by LGBTQ+ youth and underserved communities, as highlighted by the American Heart Association.

To combat this issue, the Community To The People program will offer financial support to underserved groups, enabling them to access essential resources that facilitate healthy social engagement. Central to this initiative is a significant donation of $100,000 each to both Brave Trails and the ACLU, reinforcing the commitment to fostering inclusive communities.

Empowering Young Leaders

The ACLU, through its National Advocacy Institute, engages young individuals in advocacy and community service, enhancing their leadership skills and community connectivity. Over the course of the year, more than 1,000 students participate in varied interactive programs, ensuring they find a sense of belonging and purpose.

Meanwhile, Brave Trails, a California-based nonprofit, creates safe spaces specifically for LGBTQ+ youth through immersive camp programs, allowing participants to connect with peers in a supportive environment. Here, they can engage in meaningful activities and workshops designed to bolster their confidence and social skills while forming vital connections.

Purpose-Driven Approach

Kate Williams, CEO of 1% for the Planet, emphasized the importance of aligning business practices with social purpose. She stated, “Youth to the People exemplifies how beauty brands can lead with purpose—proving that environmental responsibility, innovation, and style not only coexist but thrive together.” Williams commended the skincare brand’s dedication to making a positive impact on both people and the planet through sustainable initiatives.

Stephanie Binette, General Manager at Youth To The People, echoed this statement, acknowledging the brand's deep-rooted commitment to fostering community wellness: “As a mission-driven company, we're grateful to partner with organizations like Brave Trails and the ACLU to help create meaningful impact.” Binette noted that creating stronger bonds within communities is vital to combating social isolation, asserting that the Community To The People initiative is just the beginning of their greater mission.

Building a Legacy of Support

The founders of Youth To The People, Joe Cloyes and Greg Gonzalez, have long prioritized giving back as a cornerstone of their brand's identity. They recognize the necessity of raising awareness about social issues and facilitating support for those grappling with isolation. Their mission is clear: to leave an enduring legacy that emphasizes community well-being and interconnectedness in society.

Youth To The People encapsulates a philosophy of skincare that transcends beauty; it symbolizes a collective movement aimed at alleviating social issues while ensuring that every product delivers not just physical benefits but also emphasizes mental and emotional well-being.

About Youth To The People

Founded in 2015, Youth To The People is a forward-thinking skincare brand grounded in three generations of skincare expertise. With a focus on innovative, professional-grade products enriched with superfood ingredients, the brand continues to champion a mission of inclusivity and consciousness.

Each product is crafted in California with cutting-edge technology and intentional ingredient blending, aiming to create a positive change for all skin types.

For additional details, please visit Youth To The People.