#Japan #Tokyo #Famima #Famichiki #NIGO

Exploring the Mystery Flavor of 'Famima Taste'

FamilyMart, the renowned convenience store chain, is celebrating its upcoming 45th anniversary in September 2026 by introducing an innovative and mysterious flavor called 'Famima Taste'. Available starting July 14, 2026, this unique flavor will be featured in three select products: 'Famichiki (Famima Taste)', 'Famima Taste Potato Chips', and 'Famima Taste Rice Snacks'. With about 16,400 stores nationwide participating in this limited-edition launch, fans can look forward to a delightful culinary adventure!

What is 'Famima Taste'?

The 'Famima Taste' products are crafted to tantalize the taste buds with an intriguing combination of three distinct flavors: a bold spiciness, a smooth mellow taste, and a sweet-savory twist. This secret flavor aims to engage customers by encouraging them to guess its components while enjoying the unique sensory experience.

The Flavors Breakdown:

• - Spicy: An invigorating aroma combined with a distinct, surprising kick that leaves a lasting impression.
• - Mellow: A soft flavor that gently ties all elements together, creating a balanced taste profile.
• - Sweet-Savory: Inspired by a quintessential Japanese flavor that adds an element of surprise when savored.

The creation process of 'Famima Taste' is a vital part of the 'Next FamilyMart Project', where the brand collaborates with its Creative Director, NIGO®, to explore new horizons within the convenience store sector. Over 111 trials were conducted to perfect 'Famichiki (Famima Taste)', ensuring an unforgettable experience from the first bite to the last.

The Products: Delicious Icons Revamped

The launch of 'Famima Taste' includes:
1. Famichiki (Famima Taste): Priced at 239 yen (258 yen including tax), this product features different seasonings for the batter and the meat, resulting in a mysterious flavor that evolves as you eat it — keeping your palate intrigued until the end!
2. Famima Taste Potato Chips: For 167 yen (180 yen with tax), these chips boast a satisfying crunch, harmonizing the secret flavor with the natural taste of potatoes for a delicious experience.
3. Famima Taste Rice Snack: Available for 160 yen (172 yen with tax), this snack offers a light and airy texture that balances the sweetness of rice with the unique flavor variations — making it irresistibly addictive.

These products showcase the essence of 'Famima Taste' while emphasizing the unique qualities of each item. Customers are encouraged to sample each one and discover the different nuances of the secret flavor!

Celebrity Endorsement: Yagi Riko's Enthusiastic Praise

Actress Yagi Riko had the chance to experience the new 'Famichiki (Famima Taste)' during a commercial shoot and was pleasantly surprised. She noted, "I expected it to be similar to regular Famichiki but was amazed by the distinct taste and a touch of Japanese aroma it offered. It feels high-end while still embodying the bold flavors we love!" Riko encourages everyone to enjoy the thrill of guessing what’s inside this mystery flavor.

Exciting Mystery Challenge! Win with 'Famima Taste'

Furthermore, to add a layer of engagement alongside the product launch, FamilyMart invites customers to delve deeper into the mystery of 'Famima Taste' through a cryptic challenge named 'Three Delicious Secrets Hidden in Famima's 45th Anniversary'. From July 14 to August 3, participants can decode the flavor and stand a chance to win one of 1,000 'Eraberu Pay®' gift vouchers worth 1,000 yen each.

With a new riddle revealed daily, participants will also have the opportunity to see their rank as they submit answers on the dedicated website.

In conclusion, 'Famima Taste' embodies FamilyMart's commitment to innovation, flavor exploration, and community engagement. As they continue to celebrate their long-standing history and relationship with customers, this new flavor launch represents a modern twist designed to resonate with all generations.

For further details, visit the official campaign site: FamilyMart Mystery Challenge.