#USA #Seattle #REI Co-op #Beams #On

A Fusion of Outdoor Culture

The outdoor industry is buzzing with excitement as three iconic brands, On, BEAMS, and REI Co-op, come together to launch an innovative limited-edition collection. Scheduled for release on September 25, this unique collaboration embodies the spirit of adventure while merging distinct cultures from Switzerland, Japan, and the USA.

The Vision Behind the Collection

At its core, the collaboration seeks to reimagine outdoor gear through a fusion of modern technology and heritage styles. The collection features high-performance apparel and accessories that are not only functional but also stylish. From trail running shoes to camping essentials, this collection is designed for outdoor enthusiasts who do not want to compromise on style.

This clothing line is particularly intriguing due to its iconic design—the three mountains graphic pays homage to the Matterhorn in Switzerland, Mt. Fuji in Japan, and Mount Rainier in Washington, home to REI Co-op. The colors draw inspiration from nature, utilizing earthy tones and faded denim hues that evoke a sense of nostalgia and timelessness.

Performance Meets Everyday Style

The innovative spirit of On combines seamlessly with the aesthetic understanding of BEAMS and the outdoor expertise of REI. Julia Sieter, Global Head of Collaborations at On, states, “Our aim is to inspire the human spirit. This collection bridges our brands to create something special, delivering performance without compromise.” The collection boasts versatile pieces—jacket engineered for the worst of weathers yet stylish enough for urban environments. It’s this blend of functionality and fashion that sets this collection apart.

Isabelle Portilla, Vice President of REI Co-op Brands, highlights the brand’s long-standing commitment to outdoor culture. “For nearly nine decades, REI has motivated and equipped the community with quality gear,” she explains, emphasizing the importance of maintaining authentic connections to nature through outdoor activities like camping and hiking.

What’s Included in the Collection?

• - Footwear Options:

- Cloudultra 3 Trail Running Shoes - $210
- Cloudrock Low Waterproof Hiking Shoes - $190

• - Apparel Choices:

- Explorer Sock Knee High - $40
- Performance Cap - $60
- Studio T-Shirt - $80
- Club Hoodie - $150
- Trek Jacket - $310
- Trek Pants - $160

• - Camping Gear:

- Speed Pack 18L - $140
- Base Camp 4 Tent - $499
- Flexlight Camp Chair - $79.95
- Zephyr 25 Sleeping Bag - $199.95
- Helix Insulated Air Sleeping Pad - $169

Beautiful Imagery to Highlight the Campaign

Photographer Erinn Springer has been enlisted to capture the essence of this outdoor collaboration. Her images emphasize everyday interactions with nature, focusing on intimate moments rather than extreme adventures. This aligns perfectly with the ethos of the collection—blending utility with a deep appreciation of the natural world.

To learn more about this exciting collaboration and explore the entire collection, visit the dedicated landing page at REI's Website.

About Each Brand

On

Founded in the Swiss Alps in 2010, On has consistently pushed the boundaries of design and performance in sportswear, ensuring that the outdoor spirit is accessible to everyone, everywhere.

REI Co-op

As the largest consumer co-op in the United States, REI is dedicated to ensuring a lifetime of outdoor experiences. With a vast selection of equipment, gear, and clothing, it has become the go-to source for outdoor enthusiasts.

BEAMS

Starting in Tokyo, BEAMS has established itself as the architect of urban style in outdoor gear, melding fashion with function. Their extensive network of collaborations across various genres showcases their creativity and innovation.

In conclusion, the On x BEAMS x REI Co-op collection is more than just outdoor gear—it's a celebration of culture, community, and the great outdoors, perfect for adventurers looking to express their style while enjoying nature.