#Japan #Tokyo #Summer Noodles #Yoshinoya #Gyutan Stamina

Yoshinoya's Exciting New Summer Product

On July 4, 2025, Yoshinoya will introduce its first-ever noodle dish across its nationwide branches. Titled "Gyutan Stamina Mazesoba," this delectable offering is set to become your next summer go-to, priced at 698 yen (767 yen including tax for in-store dining). This innovative dish will also be supported by a new TV commercial featuring popular model and influencer Nikoru Fujita.

Deliciously Refreshing and Satisfying

The "Gyutan Stamina Mazesoba" is designed to be light yet flavorful, making it an ideal option for hot summer days. The dish features Yoshinoya's signature braised beef and onions mixed with green onions, tenkasu (crunchy tempura scraps), and a perfectly cooked egg. Together with a specially crafted refreshing yet rich sauce and smooth noodles, it is made to tantalize your taste buds. For those who enjoy a bolder flavor profile, a garlic sauce on the side allows you to spice things up and add a punchy kick to each mouthful.

In addition, customers can explore various side menu items such as kimchi, green onion oil, and generous portions of beef to customize their meal experience. Finding the perfect combination to suit your palate is encouraged!

A Unique Noodle Experience from Yoshinoya

This new menu item emphasizes refreshing flavors combined with a hearty meal, making it a standout during the sweltering summer months. The specially developed sauce strikes a balance between tangy and hearty, ensuring customers never tire of its taste, even with daily consumption. The addition of the optional garlic sauce enhances the flavor to create a memorable dish that keeps you coming back for more, even when the heat might normally dampen your appetite.

As for the beef, braised in Yoshinoya's secret sauce, it pairs superbly with the noodles. Fans of Yoshinoya's traditional beef bowls will find the rich flavors are just as delectable when intertwined within this new noodle dish.

Perfecting Flavor with Toppings

The "Gyutan Stamina Mazesoba" offers the flexibility to adjust your meal with on-table condiments and toppings. Popular choices include addictive kimchi, tangy green onion oil, or hearty beef bowls for additional satisfaction. The versatility allows customers to switch between light and punchy flavors depending on their mood or appetite for that day—make it your own!

Product Overview

• - Name: Gyutan Stamina Mazesoba
• - Available Toppings: Assorted options for a personalized taste experience.

Nikoru Fujita's New TV Commercial

The commercial highlights Yoshinoya's venture into noodle dishes with Nikoru Fujita, who has been the brand's CM character since 2022. With expressions of surprise and delight as she samples the new dish and personalizes it with garlic sauce, viewers can look forward to her genuine enjoyment during tasting.

In the commercial's storyline, Nikoru, excitedly exclaims, “Let’s go for noodles at Yoshinoya this summer!” She encounters the new "Gyutan Stamina Mazesoba" and adds garlic sauce to customize its flavor before enjoying a satisfying bite, perfectly conveying the dish's appeal. She concludes with her elated reaction to the deliciousness by affirmatively saying, "Absolutely!"

Watch the Behind-the-Scenes Interview

In an accompanying YouTube interview, Nikoru shares her thoughts on "Gyutan Stamina Mazesoba." Her enthusiasm is palpable as she expresses her surprise at the nod to summertime flavors, mentioning the impactful garlic and the silkiness of the noodles, giving this seasonal dish a memorable twist.

For those new to the concept of Yoshinoya’s noodles, she encourages everyone to try it, saying, “You might be surprised, but you will adore the flavors!”

More from This Exciting Launch

• - TV CM Full Version: Watch Here
• - Interview Segment: Watch Here
• - Making of the Commercial: Watch Here

Yoshinoya is committed to offering exquisite tastes, balancing quality and affordability while staying true to its core values of providing delicious, efficient meals that complement customers' lifestyles.